Managing reports in the Yandex Advertising Network

Creating a report

To create a report, go to Statistics.

Another way to open product-specific reports (as well as reports sorted by platform, video resource, or ad block) is to open a page with a list of platforms (such as ProductsContent sites) or a list of blocks (such ProductsRTB blocks). Find the platform or block you need in the list and click Statistics.

Note. To create a report for Mobile Mediation, change your report type: instead of YAN, select Mobile Mediation from the drop-down list to the left and follow the instructions below.

Step 1. Choose a report template or create your own report

Select the appropriate report template from the list on the left. If there is no suitable template, choose a template that fits your needs best. You can specify the parameters later.

You can also create a report manually. To do this, click +New in the list of reports.

Step 2. Choose a currency

By default, all financial indicators are displayed in rubles. To create a report in dollars or euros, change the report currency in the drop-down list at the top of the screen:

Important. If you receive remuneration in dollars or euros, the remuneration amount in the report may differ from the amount paid. This is because remuneration is calculated in rubles and converted into another currency at different rates:
  • For statistics: At the rate of the Central Bank of the Russian Federation at the day of the impression.
  • For payment: At the rate of the Central Bank of the Russian Federation on the last day of the reporting period.
Example of calculating remuneration in dollars

Let's assume the partner receives remuneration in dollars. In September, they had the following impression count:

  • September 9 — for 200 rubles
  • September 16 — for 240 rubles
  • September 23 — for 260 rubles
  • September 30 — for 280 rubles
How monthly remuneration is calculated in Statistics
Impression date Income in rubles Rate of the Central Bank of the Russian Federation on the impression date Remuneration in dollars (in the report)
September 9 200 50 rubles/$ $4
September 16 240 60 rubles/$ $4
September 23 260 65 rubles/$ $4
September 30 280 70 rubles/$ $4
Total for the month 980

How the remuneration to be paid is calculated
To pay remuneration, the partner's total monthly income (980 rubles) is converted to dollars at the exchange rate of the Central Bank of Russia on the last day of the reporting period (September 30):

980 rubles / 70 rubles per $1 = $14

The difference between the remuneration amount in the report and the amount paid is $2.

Step 3. Specify the report dates

Select the report timeframe from the list at the top of the screen or specify the desired dates in the calendar.

If you wish to save your report, keep in mind the following:
  • If you selected the dates via the calendar, the next time a report is generated, it will use the same dates.
  • If you selected a report timeframe from the list, the next time a report is generated, it will use the current date as the start of the timeframe.
To compare reports from two different timeframes:
  1. Specify the dates of the first timeframe in the calendar.
  2. Enable the Compare option next to the calendar. Another calendar will then appear.
  3. Use the second calendar to select the starting point of the second timeframe. The calendar automatically tracks dates for consistency (the timeframes must have same number of days with no date overlap). Because of this, you can only select the dates highlighted in black.

    The end date will be calculated automatically.

Step 4. Configure filters, groups, and metrics

If you're using a template to create your report, the main parameters will be set automatically. You can always add new parameters or remove parameters that are already in place.

If you're creating a report from scratch, you will need to set all the parameters manually.

Filters define the data that your report will be based on. You can filter reports by specific website, ad block, platform, and so on.

To add a filter:
  1. Click +Filters.
  2. Select the parameter you want to use to filter the data for your report (such as block ID). To more easily find the parameter you need, simply start typing its name in the search bar or switch to the desired parameter group.
  3. Specify a value for your parameter.

Data limits in charts

When choosing parameters, please keep in mind that the chart in your report may be incomplete if there is too much data. This restriction is applied to avoid issues when rendering charts.

For reports with a lot of data, all the rows in the table are sorted by the selected metrics in descending order and only the first 500 rows are taken into account when rendering the report chart. Moreover, groupings are only included in the chart if all their data for the desired period made it into the first 500 rows. If some of the grouping's data is excluded from the first 500 rows, the grouping will not be shown in the chart at all.

If you wish to display all of the report's data on the chart, you can limit the amount of data listed in the report via filters, shorten the report's timeframe, or reduce the number of groupings in the report. You don't need to limit the number of metrics used in the report, because they don't affect the number of rows displayed in the table.

Report limit example

Let's say a partner has 5 platforms with 5 ad blocks on each, making for a total of 25 ad blocks.

If you create a 30-day report for all 25 ad blocks, grouped by day and block ID, then the report table will include 750 rows.

Rendering all of this information on a line chart would require drawing 25 lines for each selected metric. However, if the 30-day chart is restricted to only 500 rows, the complete chart will only be generated for the first 16 block ID values. The remaining 9 values will not be included in the chart.

Report setup example

Let's say you need to find out how much revenue you will receive for ad impressions using mobile RTB blocks for a week. To create this report:

  1. Filter the data so only mobile RTB blocks are displayed. To do this, click +Filters, switch to the Product group, and select Block type. Select Mobile RTB blocks from the list that appears.
  2. Add grouping by day: +Groups → By day. This way you can track the change in revenue and the number of impressions during the selected week.
  3. Think about what parameters you want to group your income and impression data by other than days. For example, if you wish to know which mobile platforms bring the most revenue, you can group your data by the app's Bundle ID, ID, and platform name. Add the following groupings: Domain or Bundle ID, Page ID, Page name.
  4. Select the following metrics: Impressions and Remuneration.

The report settings fields will look like this:

Step 5. Click Create report

A chart and a data table will then appear at the bottom of the page.

Viewing the report

You can view your report as a chart or as a table.

To enlarge the view area, collapse the list of reports on the left. To do this, click the icon above the list. You can also collapse the settings field using the button to the right of the report parameters.

You can display a line chart or a bar chart. You can switch the chart type using the buttons above the chart.

The horizontal axis displays the following information:
  • For line charts: groupings by period (days, weeks, months, years).
  • For bar charts: grouping intersections (if there are multiple groupings).
To remove a grouping from the chart, disable the grouping in the grouping list on the right.

The vertical axis displays the metric values. By default, only one metric is displayed on the chart right after it's been created. You can enable and disable metrics via the list located above the chart.

If your chart displays multiple metrics simultaneously, you can enable the legend to make things clearer. To do this, click the icon in the upper-right corner of the chart.

If you wish to view the exact value of a metric, hover your cursor over the corresponding row or column. A field with the name and value of the desired metric will then be displayed.

Saving a report

You can use the following features to save report parameters:

  • Save: Adds the report with the currently used name to the Saved tab in the list on the left.

  • Save as: Lets you rename your report and then add it to the Saved tab.
  • Add to dashboard : Adds a widget with the report on your dashboard. However, the report itself will still be saved to the Saved tab.

  • : Stores the report locally as an XLSX or a CSV file.

  • : Adds the report link to your clipboard (the report can only be accessed by authorized YAN users).