Mobile Mediation statistics features

Data contained in Mobile Mediation reports may sometimes be an approximation. This is because accurate information about rates is only available for YAN ad blocks.

For networks that use In-App Bidding, the displayed statistics may differ from the information displayed in an account of a different advertising network. This is due to the technical features of how the statistics are gathered.

Revenue from networks that use Smart Waterfall is calculated based on the minimum CPM thresholds you specified during setup. The actual revenue may differ.

To calculate revenue for Mobile Mediation, use the following metrics:

  • Total revenue in rubles: The sum of Yandex Advertising Network revenue and estimated revenue from external advertising networks. Revenue from external networks in other currencies is converted to rubles.
  • YAN revenue in rubles: Revenue from YAN ad blocks only.
  • Estimated revenue in rubles: Revenue from external advertising networks that bid in rubles. You can specify the currency of the advertising network when setting up Mobile Mediation. Inclusion of VAT in revenue depends on your agreement with the advertising network.
  • Estimated revenue in dollars: Revenue from external advertising networks that bid in dollars. You can specify the currency of the demand platform when setting up Mobile Mediation. Inclusion of VAT in revenue depends on your agreement with the advertising network.
  • Estimated revenue in euros: Revenue from external advertising networks that bid in euros. You can specify the currency of the advertising network when setting up Mobile Mediation. Inclusion of VAT in revenue depends on your agreement with the advertising network.

All conversions are carried out at the exchange rate of the Central Bank of the Russian Federation at the time of the event.