Advertising on Turbo pages

Turbo pages represent a special lightweight web page format that can be quickly downloaded and conveniently displayed on mobile devices. This allows you to almost instantly show ads to mobile site users, even if they have a slow internet connection. Page contents are cached on Yandex servers and loaded at the same time as the search results. The browser automatically generates Turbo pages using a generic template: site logo, illustrations, full page text, ad block, and additional content.

Turbo pages are displayed in Yandex search results. If the site is connected to Yandex.News or Yandex.Zen as a publisher, site content will also be displayed in these services as Turbo pages. Learn more about “Turbo page” technology in the Help for Yandex.Webmaster.

Advantages of the technology:

  • Reduces your bounce rate and generates additional traffic.
  • Simple integration with an export file in RSS format.

Ad blocks for Turbo pages

Members of the Yandex Advertising Network can monetize content on Turbo pages by using ad blocks.

When creating an ad block in the Visual Code Designer, select Turbo pages in the Site version step. We recommend creating animated Motion blocks. Learn more about recommended ad blocks for mobile versions of websites.

If you use ADFOX you can create blocks to put on Turbo pages using the ADFOX interface:

  • Yandex Advertising Network blocks (for more information, see the ADFOX Sites Help).

  • ADFOX blocks with direct advertising and ads from third-party monetizers (for more information, see the ADFOX Sites Help).

Adding blocks to a Turbo page

In order for ad blocks to appear on a Turbo page, you need to add yandex: adNetwork elements to the export file and indicate the IDs of the YAN blocks or the ADFOX block insertion codes in them. You can also specify where ad blocks should be displayed on the page. For more information about the export file, see the Help for Yandex.Webmaster.

We recommend spacing ad blocks at least 250 words apart.