Advertising on Turbo pages

Currently Turbo pages are accessible only to Yandex.News partners or by manager invitation.

Turbo pages represent a special lightweight web page format that can be quickly downloaded and conveniently displayed on mobile devices. This allows you to almost instantly show ads to mobile site visitors even if they have a slow internet connection. Page contents are cached on Yandex servers and loaded at the same time as the search results. The browser automatically generates Turbo pages using a generic template: site logo, illustrations, full page text, ad block, and additional content.

Turbo pages are shown in Yandex search results, in Yandex.News, and in Yandex Zen. They are marked using a rocket icon .

Advantages of the technology:

  • Reduces your bounce rate and generates additional traffic.
  • Easy to integrate. Yandex.News partners only have to make small changes to the export file.

Ad blocks for Turbo pages

Currently the only way to monetize content on your Turbo pages is using Yandex Advertising Network blocks (including the Motion animated format). When creating an ad block in the Visual Code Designer, select Turbo pages in the Site version step.

You can read more about the ad blocks that we recommend for mobile sites in the corresponding Help section.

How can I sign up for advertising on Turbo pages?

To sign up for Turbo page ads, you need to:
  • Have a finalized agreement with Yandex.
  • Submit a request for Turbo page monetization services to the support service using the feedback form.

Wait for the manager to respond. You may have to conclude an addendum to the agreement that you have already entered into with Yandex. After your application has been approved, you will receive a message with the ad block code and instructions about how to insert it into your export file.