Monetization of mobile websites

We recommend that you use specialized formats that have been developed for display on mobile sites on the mobile versions of your sites. For example, the Motion unit, which integrates seamlessly into the structure of any site, can attract the attention of visitors as they scroll down the page. You can also use fixed 300×300, 300×250, 320×100 and 320×50 RTB blocks on mobile versions of your websites, as well as unfixed RTB blocks consisting of one ad with an image (for more details on formats, please see RTB blocks for mobile websites). The 320×50 block is the least efficient of all the formats presented in this section. We recommend using other (bigger) formats if the ad spot allows.

It is better to select as many multimedia ad formats as possible when creating a block. This will increase the advertising campaign revenue.

Optimal locations are areas that attract the reader's attention:

  • The area under the main page content and above the comment field, and the area right after the navigation block. This is where the user stops reading and decides what to do next. Use the recommended formats for blocks with an image. Large images attract attention and improve the ad's CTR.

  • One-ad blocks work well on news websites, announcement boards, and online job centers. We recommend placing them after several news items that take up 4/5 of the screen: that way the reader will always see just one ad. Use Motion or unfixed blocks consisting of one ad with an image.

  • Select blocks that match the page structure for tile-based websites. We suggest selecting the Motion block, unfixed poster with one ad with an image, and 300×300 and 300×250 RTB blocks.

  • Placing ad blocks right above and below the reading area is a good way to place advertising in commercial info listings. The best option for placement is a Motion or unfixed block consisting of one ad and an image.

It is important to place and configure the ad blocks so that advertising doesn't prevent users from viewing the main page content, while still being an efficient tool for advertisers.