Configuring rewarded video ad blocks

To edit the blocks you've added, go to the mobile RTB block list (Products → Mobile RTB blocks), find the block you're looking for and click Edit.

Changes are applied automatically within 30 minutes of saving (no need to re-embed the code in your app).

  1. Rewards settings
  2. Traffic management strategies
  3. Location-based ad serving
  4. Topics of display ads
  5. Brand restrictions for display ads
  6. General app settings

Rewards settings

Use the Settings tab to change the following parameters:
  • Currency
  • Currency transfer scheme: from server or in-app
  • Currency amount awarded for viewing an ad

Traffic management strategies

You can select a traffic management strategy on the Strategy tab. More about strategies.

Location-based ad serving

Go to the Geography tab to restrict the display of your RTB blocks to specific regions.

In the region tree, select one or more regions and use the CPM field to set the CPM threshold in rubles without VAT. The CPM threshold of a higher-level region is automatically applied to all its nested regions.

Topics of display ads

You can exclude individual topics from display ads by going to the Topics tab.

In the list of subjects, select one or more categories, and use the CPM field to set the CPM threshold in rubles (without VAT). The CPM threshold of a category is automatically applied to all its subcategories.

If you can't find the topic you're looking for, contact support.

Brand restrictions for display ads

To exclude individual brands from display ads (for example, the brands of your competitors), go to the Brands tab. This setting only works for banners provided by the Yandex banner ad system or external DSPs. The brand list is provided by TNS Russia.

To add an advertiser or brand to the blacklist, start typing their name in the designated field. Select the desired brand from the drop-down list. You can then set the brand's CPM threshold (in rubles, excluding VAT) or Block it.

If you can't find the brand you're looking for, contact support.

General app settings

Please note that all your app settings also affect mobile RTB blocks: