Partners receive remuneration for displaying rewarded video ads in their apps. The remuneration deducted from the advertiser and the sum received by the partner are both calculated using the data gathered by the statistics system.
Partner remuneration is deposited based on the terms set out in the agreement.
The cost of one impression in an RTB block is based on real-time bidding.
Ad platforms can set their own minimum impression cost with minimum CPM thresholds (MinCPM). If the minimum CPM threshold is not specified or set as equal to “0”, then all available bids participate in the auction.
Bids made by the DSP are sorted by price in descending order and the bid with the highest impression price is selected. The total cost of an ad impression is determined by the "second price" auction format: the winner pays the minimal price that is high enough to secure the win.
If there was more than one bid exceeding the minimum CPM threshold, the winner pays the second highest price (the bid of their closest competitor) + the bid increment.
If there is only one bid exceeding the minimum CPM threshold, the threshold becomes the minimum impression price.
If no bid exceeds the minimum CPM threshold, then no DSP wins.
You can maximize your revenue by using multiple ad networks at the same time. To do this, enter the embed codes for multiple networks when creating or editing your ad block. This setup lets you use your own ads if RTB bidding does not produce a winner. The number of ad impressions can be adjusted using minimum CPM thresholds.
Partners can view statistics for RTB blocks and their own ads.