Configuring a native block

You need an invitation from a Yandex manager to access native advertising.

To edit added blocks, go to the list of blocks (Products → RTB blocks), find the block you need, and click Edit.

All configuration changes in the block take effect automatically (without resetting the app code) within 30 minutes after changes are saved.

Traffic management strategies

You can select a traffic management strategy on the Strategy tab. Read more about strategies.

Settings for regional impressions

You can limit RTB impressions for app users from specific locations on the Geography tab.

Select one or more regions in the list and specify the CPM threshold in rubles (excl. VAT) in the CPM field. Subregions inherit the CPM threshold from the top level region.

Settings for media ad categories

Use the Categories tab to restrict showing media ads with certain themes.

Select one or more categories in the list, and specify the CPM threshold in rubles (excl. VAT) in the CPM field. Subcategories inherit the CPM threshold from the parent category.

If the category you need is not available in the list, contact the support service.

Restricting impressions for specific brands in media ads

Use the Brands tab to restrict impressions for certain brands (for example, competitor brands). This setting only works for media ads provided by the Yandex media ad system or external DSP systems. We receive the list of brands from our partner TNS Russia.

To add an advertiser or brand to the restrictions list, start typing the brand name in the entry field. Select the brand from the suggestions. Specify the CPM threshold in rubles (excl. VAT ) for the selected brand, or click Block.

If you did not find a particular brand in our list, contact the support service.

General app settings

Note that RTB mobile ad blocks use the settings that you configured for the app: