Traffic management strategies for RTB blocks

Only the highest auction bids are selected for RTB blocks.

To select a traffic management strategy, go to the block list (Products → Mobile RTB blocks). Find the appropriate block in the list, click Edit, and go to the Strategy tab.

The Maximum income strategy is selected by default and recommended if you want to make the best use of your ad space. Other strategies let you split traffic between the Yandex RTB and your ads, as well as manually manage your auction sales.

  • The Maximum income strategy uses all your available traffic and doesn't require any manual management. Each impression is allocated the optimal CPM threshold. This nets the maximum possible income to the app creator and uses your ad space effectively.

  • The Minimum CPM threshold strategy lets you set a starting price for RTB ad impressions. If the auction bids exceed this threshold, the Yandex RTB banners are displayed as normal. If the bids don't reach the threshold, the Yandex Mobile SDK returns the No fill code (YMAAdErrorCodeNoFill on iOS and NO_FILL on Android) and gives control of ads back to your app. Specify the starting price for 1000 impressions in the Minimum CPM threshold field. The price must be in rubles, excluding VAT. Keep in mind that the actual CPM and your income can exceed the threshold you specify. You only dictate the minimal price required to access the platform, but there is no maximum bid limit for advertisers.

  • The Separate CPM strategy makes it possible to limit the amount of context ad and media ad impressions using individual CPM thresholds or block any types of advertising completely. If no blocks and no thresholds are set, it is assumed that the threshold is zero.

Attention.

Making your CPM threshold too high can limit your opportunities for selling traffic at a good price.