Traffic management strategies for RTB blocks

Only the most highest auction bids are selected for mobile RTB blocks.

To select a traffic management strategy, go to the list of blocks (Products → Mobile RTB blocks). Find a block in the list, click Edit, and go to the Strategy tab.

The Maximum income strategy is selected by default, and we also recommend this strategy for maximum filling of the ad space. Other strategies divide traffic between Yandex RTB and your advertising and enable manual auction sales control.

  • The Maximum income strategy uses all available traffic and does not require manual control. For each impression, the system sets an optimum CPM threshold. This allows the ad space to be filled efficiently and maximum profit to be generated for the app owner.

  • The Minimum CPM threshold strategy helps set the starting price for RTB ad display. If the auction bids are higher than this threshold, then banners from Yandex RTB will be displayed. If the bids are lower, Yandex Mobile SDK returns the No fill code (iOS: YMAAdErrorCodeNoFill and Android: NO_FILL) returns ad management privileges to your app. Specify the starting price for 1000 impressions in the Minimum CPM threshold field in rubles excluding VAT. The actual CPM and your revenue can be higher than the indicated threshold — you set the cost for ad platform entry, but you do not limit the maximum bids of the advertisers.

  • The Separate CPM strategy makes it possible to limit the amount of context and media ads displayed using individual CPM thresholds or block any types of advertising completely. If no blocks and no thresholds are set, it is assumed that the threshold is zero.

  • You can put up for sale at auction the traffic that was not sold directly using the Yandex traffic share strategy. To do this, specify the available percentage of impressions in the Traffic percentage field. These impressions will be sold via RTB at the most profitable price, while the main traffic remains reserved for the sales of your own ads.

Attention.

If the CPM threshold is too high, you will have fewer chances to sell the traffic at a profit.