Configuring a banner
To edit added banners, go to the list of mobile RTB blocks (), find the block you need and click Edit.
All configuration changes in the block take effect automatically (without resetting the app code) within 30 minutes after changes are saved.
Configuring Direct ad design
On the Yandex.Direct design tab, you can change the visual design of Yandex.Direct ads on a banner by specifying your own font and frame settings. You can also use the color palette to make color settings (click a color sample next to its 6-digit code). Advertisers' website icons and sitelinks can be enabled or disabled on the Formats tab. You can also enable or disable impressions for Yandex.Direct ads with images for all app blocks.
All configuration changes will be immediately visible in the test block.
The design of your ad block influences the CTR and, consequently, your app's revenue.
Traffic management strategies
You can select a traffic management strategy on the Strategy tab. Read more about strategies.
Settings for regional impressions
You can limit RTB impressions for app users from specific locations on the Geography tab.
Select one or more regions in the tree of regions and specify the CPM threshold in rubles (excl. VAT) in the CPM field. Subregions inherit the CPM threshold from the top level region.
Settings for media ad categories
Use the Categories tab to restrict impressions for media ads related to certain topics.
Select one or more categories in the tree of categories and specify the CPM threshold in rubles (excl. VAT) in the CPM field. Subcategories inherit the CPM threshold from the parent category.
If the category you need is not available in the list, contact the support service.
Restricting impressions for specific brands in media ads
Use the Brands tab to restrict impressions for certain brands (for example, competitor brands). This setting only works for media ads provided by the Yandex media ad system or external DSP systems. We receive the list of brands from our partner TNS Russia.
To add an advertiser or brand to the restrictions list, start typing the brand name in the entry field. Select the brand from the suggestions. Specify the CPM threshold in rubles (excl. VAT ) for the selected brand, or click Block.
If you did not find a particular brand in our list, contact the support service.
General app settings
Note that RTB mobile ad blocks use the settings that you configured for the app:
- Family filter for restricting impressions for “adult” ads.
- Behavioral targeting for targeting ads based on user interests.
- Displaying images in Yandex.Direct ads.
- Blocking competitor ads for Yandex.Direct ads.