Configuring a banner

To edit added banners, go to the list of mobile RTB blocks (Products → Mobile RTB blocks), find the block you need and click Edit.

Changes are applied automatically within 30 minutes of saving (no need to re-embed the code in your app).

Customizing the appearance of Yandex.Direct ads

On the Yandex.Direct design tab, you can change the visual design of Yandex.Direct ads on a banner by specifying your own font and frame settings. You can also use the color palette to make color settings (click a color sample next to its 6-digit code). Advertisers' website icons and sitelinks can be enabled or disabled on the Formats and design tab. You can also enable or disable the display of Yandex.Direct ads with images for all app blocks.

All changes will be instantly visible in the test block.

Keep in mind that your ad block design affects the CTR of the block and, therefore, the revenue you get from the app.

Traffic management strategies

You can select a traffic management strategy on the Strategy tab. More about strategies.

Location-based ad serving

Go to the Geography tab to restrict the display of your RTB blocks to specific regions.

In the region tree, select one or more regions and use the CPM field to set the CPM threshold in rubles without VAT. The CPM threshold of a higher-level region is automatically applied to all its nested regions.

Topics of display ads

You can exclude individual topics from display ads by going to the Topics tab.

In the list of subjects, select one or more categories, and use the CPM field to set the CPM threshold in rubles (without VAT). The CPM threshold of a category is automatically applied to all its subcategories.

If you can't find the topic you're looking for, contact support.

Brand restrictions for display ads

To exclude individual brands from display ads (for example, the brands of your competitors), go to the Brands tab. This setting only works for banners provided by the Yandex banner ad system or external DSPs. The brand list is provided by TNS Russia.

To add an advertiser or brand to the blacklist, start typing their name in the designated field. Select the desired brand from the drop-down list. You can then set the brand's CPM threshold (in rubles, excluding VAT) or Block it.

If you can't find the brand you're looking for, contact support.

General app settings

Please note that all your app settings also affect mobile RTB blocks:

Parental filter — blocks ads intended “for adults”.
Behavioral targeting — displays ads based on user interests.
Image display in Yandex.Direct ads.
Blocked competitors for Yandex.Direct ads.