Partner remuneration

Partners receive remuneration for displaying RTB banners in their mobile app. Remuneration deducted from the advertiser and the sum received by the partner are both calculated using data gathered by the statistics system.

Partner remuneration is deposited based on the terms set out in the agreement.

Determining impression cost in RTB blocks

The cost of impression in the RTB block is determined through auctions run in real time.

Ad platforms may limit the minimum cost per impression in their advertising space by using a minimum CPM threshold (MinCPM). If a minimum CPM is not set or is set equal to“ 0”, all bids will participate in the auction.

Bids made by the DSP are sorted by price in descending order and the bid with the highest impression price is selected. The final CPM is determined by the First-Price auction: the winner pays the CPM they specified.
  • If the auction involved multiple bids that exceeded the minimum CPM threshold, the highest bid wins the auction and becomes the final CPM.

  • If only one bid exceeds the minimum CPM threshold in the auction, it becomes the final CPM.
  • If no bid exceeds the minimum CPM threshold, then no DSP wins.

Additional revenue from ad impressions in RTB blocks

You can maximize your revenue by using multiple ad networks at the same time. To do this, enter the embed codes for multiple networks when creating or editing your ad block. This setup lets you use your own ads if RTB bidding does not produce a winner. The number of ad impressions can be adjusted using minimum CPM thresholds.

Partners can view statistics for RTB blocks and their own ads.