Advertisements in mobile apps

The ad network lets you place multiple types of RTB blocks in your mobile apps, including:

  • Banners — ad blocks displaying Yandex.Direct contextual ads or banner ads. Ad blocks can be integrated into the app's content or overlaid on top of it. Partners can choose the size of their ad spaces and the maximum number of Yandex.Direct ads.

  • Fullscreen (Interstitial) — mobile RTB blocks that can display contextual Yandex.Direct ads, banner ads, or video ads. These ads completely block out the app's background and pop up between a user sending out a request and receiving data in response (like when advancing to the next level in a video game).

  • Rewarded videos — ad blocks with embedded videos used when monetizing video games. Watching these videos earns the user a reward or some in-game currency. Partners can specify the reward they want to give players for viewing 100% of a video for the first time. Ad blocks can be integrated into the app's content or overlaid on top of it.
  • Native ads — Yandex.Direct ad blocks which let the app creator manually configure each displayed element. This integrates the ad seamlessly into the rest of the content. Only accessible through an invite issued by a Yandex manager.