Displaying images in Yandex.Direct ads

Yandex.Direct ads with images can be served in RTB blocks on mobile platforms.

When photos, relevant images and logos are used in ads, users are more likely to notice ads that interest them and understand what is being offered more quickly. Images in ad blocks increase ad CTR, which means they could also influence the partner's revenues.

Image width and height depends on the type of ad block. Image formats: JPG/JPEG, PNG, GIF (only the first frame is selected for animated images). Average file size: 20 KB.

The same ad block can contain both ads with images and traditional text ads.

To disable or enable showing images, go to the list of mobile platforms (Products → Mobile platforms ) and click the Edit button in the line for the desired platform. Go to Settings and change the Display images setting.

All changes to settings automatically take effect 30 minutes after saving them.