Displaying images in Direct ads

Illustrated Direct ads may be displayed in RTB blocks of mobile apps.

When using photos, theme-based images and logotypes in ads, users more frequently notice an ad that interests them and can more quickly understand the essence of the offer. Images in ad blocks increase ad CTR, which means they could also influence the partner's revenues.

Image width and height depends on block type. Image formats: jpg/jpeg, png, gif (only the first frame is selected for animated images). Average file size: 20 KB.

An ad block can contain ads containing images as well as traditional text ads.

To enable or disable image display, go to the list of apps (Products → Apps) and click Edit for the relevant app. Change the position of the Image display switch on the Settings tab of the form that opens.

All changes to settings will automatically take effect 30 minutes after saving them.