Blocking ads of competitors

You can block impressions for undesirable ads (for example, competitor ads) in any app in the Yandex Advertising Network.

To do this, on the page with the list of mobile platforms (Products → Mobile platforms), click Edit in the line for the required platform, and go to the Blocking tab.

Ads can be blocked:

  • By website domain or mobile app Bundle ID: add domains or Bundle IDs for ads that should not be displayed in the app.

  • By phone number: add phone numbers related to ads that should not be served on the mobile platform (for example, +7 (495) 739-70-00). Blocking by phone number is only used for ads that do not link to a site or a page in the App Store.

Specify comma-separated domains, Bundle IDs, or phone numbers in the New blockings field and click Add. All changes to settings automatically take effect 30 minutes after saving them.

Note. Note that disabling ads that link to certain domains may result in a reduced number of ads being displayed and potentially may reduce your revenue from ad placement.

To cancel blocking, find the block in the Blocked section and use to delete it (appears when you mouse over it).