Behavioral targeting

Mobile apps in the Yandex Advertising Network can serve targeted ads suited to the individual interests of each user.

You can enable or disable behavioral advertising in app settings. To do this, go to the list of apps (Products → Apps) and click Edit for the relevant app. Go to Settings and change the Behavioral targeting setting.

Note. Note that by disabling behavioral targeting, you make it more difficult for the system to serve ads that actually interest your users.

All changes to settings automatically take effect 30 minutes after saving them.