Behavioral targeting

Mobile apps in the Yandex Advertising Network can show targeted ads tailored to the individual interests of each user.

You can enable or disable behavioral advertising in the mobile platform settings. To do this, go to the list of mobile platforms (Products → Mobile platforms) and click Edit in the line for the required platform. Go to Settings and change the Behavioral targeting setting.

Note. Note that by disabling behavioral targeting, you make it more difficult for the system to serve ads that actually interest your users.

All changes to settings will automatically take effect 30 minutes after saving them.