Managing mobile platforms
In terms of the Yandex Advertising Network, a mobile platform is a combination of places where ads are displayed in a single app.
To start creating ad blocks, add a mobile platform in the Yandex Advertising Network interface and wait for moderation.
Adding a mobile platform
To add a new mobile platform, go to Add mobile platform. Enter the name of the mobile platform, OS and ID of your app in the App Store (How can I find my app's Bundle ID?).
and clickYou can use the interface to add multiple mobile platforms for a single app.
After saving, the ad platform will be assigned a unique identifier (Page ID
) and appear in the list of mobile platforms with the status New or Testing (for an app that's already passed moderation).
Configuring a mobile platform
Click Edit to change the mobile platform settings.
The following settings can be configured for the whole mobile platform (but not for specific ad blocks).
- Parental filter — blocks ads intended “for adults”.
- Behavioral targeting — displays ads based on user interests.
- Image display in Yandex.Direct ads.
- Blocked competitors for Yandex.Direct ads.
Testing a mobile platform and going live
After successful moderation, you can start creating ad blocks.
Each ad platform can host up to 200 active ad blocks. You should move unused ad blocks to the archive.
If you need to use more than 200 blocks on one ad platform, please contact our support team.To see your ads in action, switch your mobile platform to testing mode by tapping iOS/Android) or a full-screen ad block (iOS/Android) in Yandex Mobile Ads SDK using demo BLOCK IDs. Test blocks will start to display, but no remuneration will be accrued.
and enable a banner (If the test was successful, you will be able to launch your mobile ad platform (Working, impressions will start being counted, and your earnings will begin accumulating.
). The status of the mobile platform will change toIf displays don't start, find the correct block in the list of blocks (Working.
) and make sure its status isSuspending and deleting a mobile platform
To stop displaying all ad blocks on a specific mobile platform, click
. To resume displays, click and .A mobile platform that doesn't have statistics for impressions and clicks can be archived. To do this, click
. If the mobile platform has accumulated statistical data, first stop ad impressions, and then archive the mobile platform.You can restore archived mobile platforms on the Archive tab.