How to increase your site revenue

From time to time you should run experiments on the design of your ad blocks and monitor the interests of your audience. This will help you achieve a stable revenue. The optimal duration of an experiment is 2-3 weeks. Do not exploit the attention of your audience. Remember that sites whose main objective is to show ads actually violate the Terms of Participation of the Yandex Advertising Network.

You can noticeably increase your revenue if you research your site's statistics and experiment with the following inconspicuous changes:

  • Format and position of ad blocks. Different ad blocks may fit into a website's design in different ways, making them more or less attractive to users. Try temporarily changing an ad block's format or position on a particular website page or section and see how it affects your CPMV. Analyze statistical data to choose the ad block format with the highest CPMV.

    Tip. Before applying such modifications, we recommend that you check out our research on ad CTR.
  • Color scheme of ads. Choose several color scheme variants for ad blocks on your site and use each one of them on a rotation basis for a certain amount of time. Stick with the ad block color scheme that brings the highest CPMV. For more information on design settings, see Direct ads design.

  • Number of ad bocks on a page. Increasing the number of ad blocks lets you increase your revenue by showing more ads on the site. This can be especially effective on pages with a large amount of text. The most profitable ads will be displayed in the ad block that is called first in the page's HTML code. However, don't get too carried away: ads shouldn't be intrusive to users browsing your site's content. Too many ads make each ad less effective and lowers your revenue.

  • Combination of ad products placed on a site. Review the YAN ad selection for websites, try experimenting with ad block combinations on your website, and use statistics to determine which is most effective for you.

For more information, see the section Experiments.