How to increase your site revenue

From time to time you should conduct experiments on the design of ad blocks and constantly monitor the interests of your audience, which will all help you bring in a stable high revenue. The optimal duration of such an experiment is 2-3 weeks. Do not exploit the attention of your visitors; please keep in mind that sites whose main objective is to show ads actually contravene the Terms of use of the Yandex Advertising Network.

You can achieve a significant increase in revenue if you research your site's statistics and experiment with the following inconspicuous changes:

  • Format and position of ad blocks. Different ad blocks may fit in differently with a site's design and, consequently, be more or less attractive to the audience. Try temporarily modifying the format or position of an ad block on your site's pages or in one of its sections and see how this affects your CTR. Analyze statistical data to choose the ad block format with the highest CTR.

    Tip. Before applying such modifications, we recommend that you check out our research on ad CTR.
  • Color scheme of ads. Choose several color scheme variants for ad blocks on your site and use each one of them on a rotation basis for a certain amount of time. Stick with the ad block color scheme that brings the highest CTR. For more information on design settings, please see Direct ads design.

  • Number of ad bocks on a page. An increase in the number of ad blocks lets you increase your revenue, as it lets you place a larger number of ads on your site. This can be especially effective on pages with a large amount of text. The most profitable ads will be displayed in the ad block that is called first in the page's HTML code. The maximum number of ads that can be displayed on one page is nine, regardless of the number of ad blocks.

  • Composition of ad products placed on a site. Study the YAN ad block line for websites, try placing various combinations of blocks on your site, and use statistics to determine the most effective option.

For more information on experimentation, check Experiments.