Ads on websites

There are two types of contextual ads from Yandex:

  • Content-based ads complement the content displayed on web pages. Content-based ads can either be linked to page content of the site viewed by the user, or based on the user's interests (behavioral targeting).
  • Ads in search is displayed in site search results. In order to display search-based ads, there must be explicit search terms that were submitted by the user. Website search results can be generated either by Yandex (using the Yandex Search service for websites), or by any third-party search software.
    Note. Search ads are only available for resources with more than 20 million unique users per month.

We are constantly working to expand our product offer and introduce new formats. There are experimental ad unit formats tested on specific platforms in agreement with the owners.