Mobile app ads

Mobile app ads have their own set of elements.

Required ad elementsRequired ad elements

App nameApp name

Added using the <ya-unit-app-name /> element.

App iconApp icon

The app icon is handled by the <ya-unit-app-icon /> element. The icon's aspect ratio is 1:1. You can also specify a placeholder image in case your ad doesn't have an icon, such as <ya-unit-app-icon src="https://someurl" />.

Price (with the currency symbol)Price (with the currency symbol)

Added using the <ya-unit-price /> element.

Additional elementsAdditional elements

App ratingApp rating

Added using the <ya-unit-rating /> element. Must be between 0 and 5. Looks like five gray star outlines, some of which are filled in yellow. The number of filled-in stars corresponds to the app's rating. Fractions are also supported (for example, a rating of 3.5 is displayed as 3.5 yellow stars).

To display the rating using the shortened format, use the isShort: <ya-unit-rating isShort /> parameter. The rating will then be displayed as one yellow star with the rating itself as a number next to it.

App action buttonApp action button

Looks like a button with text such as “Install” or “Download”. It is added using the <ya-unit-mobile-app-button /> element rendered as <div /> with the specified text in the browser.

Number of reviewsNumber of reviews

Added using the <ya-unit-review-count /> element. We recommend using this element together with the app rating.

Ad unit design rulesAd unit design rules

• The ad unit design is set to the mobile ad type.

• The app icon is set.

• The app price is displayed in the app store.

• The app name is specified.

• The name of the app store (App Store, Google Play) or platform (iOS, Android) is specified as text or an icon.

• The app rating is displayed and it's made clear that it can display the review count.

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