Recommendation widget statistics

Monitoring statistics on recommendations

In the Yandex Advertising Network interface

It's available in two versions:

  • Recommendation totals (impressions that passed the visibility check and clicks for individual recommendations).
  • Grouped view (widget impressions that passed the visibility check and clicks on it).

Recommendation views are tracked for each individual piece of content, provided that at least 50% of the widget slot remains visible on screen for 2 seconds or longer.

The impression counts for the whole widget as long as at least one recommnedation is shown.

To view statistics for recommendations, do the following:

  1. Go to the Statistics section.
  2. Choose the By recommendation widget report template or create a custom report.
In Yandex Metrica

Link a Yandex Metrica tag to the site where you'd like to place a widget:

  1. Go to Websites Ads → Sites.
  2. Click Edit under the site name.
  3. Open the General tab and enable the option Show YAN reports in Yandex Metrica.
  4. Enter the tag ID.
  5. Click Save.

After you link the tag, you'll see a new report section in Yandex Metrica (Standard reports → Monetization → Recommendation widget). You will find two reports there:

  • Recommendation widget, traffic: See how clicks on recommendations affect session parameters, such as page depth and average revenue per session.
  • Recommendation widget, popular: Check which recommendations users clicked on more often.

Recommendation widgets include Yandex Advertising Network tools that let you view ad statistics. To view statistics reports, open Websites Ads → Recommendation widget and click Statistics next to the desired widget.

To register an impression for a full ad unit, at least 50% of ads shown in the widget must remain in the viewable area for 2 seconds or longer.

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