RTB ad units

Yandex uses Real-Time Bidding technology for impressions, which lets you buy and sell impressions via a real-time auction. While the user loads a web page, the RTB system simultaneously holds an auction for impressions: it sends a request to advertising systems to display ads, receives their bids, and determines the winner of the auction. The winner gets to display their ad.

RTB lets you maximize revenue from impressions, as the ad that's the most profitable for the Yandex Advertising Network partner is automatically chosen out of all advertisers' ads.

Impression cost : Learn more about how the cost of impressions in the unit is determined.

Ad formats : Media ads, text and image ads, video ads, native ads.

Traffic management strategies : A tool that helps manage traffic in the unit.

Ad code management : Unit setup directly in the ad code.

Additional RTB unit settings : Restrictions on subjects and brands, impression geography, and other parameters.

Batch editing of RTB units : Creating a set of options and editing the parameters of multiple units at the same time.