Behavioral targeting
Yandex Advertising Network partner sites can serve targeted ads suited to the individual interests of each user.
You can enable or disable behavioral advertising in platform settings. To do this, go to the list of platforms (Edit for the required platform. Go to Settings and change the Behavioral targeting setting.
or ) and clickNote. By disabling behavioral targeting, you make it more difficult for the system ability to serve ads that actually interest your users, and this can reduce revenue from placement.
All changes to settings automatically take effect 2 hours after saving them.