Behavioral targeting

Yandex Advertising Network partner sites can serve targeted ads suited to the individual interests of each user.

You can enable or disable behavioral advertising in platform settings. To do this, go to the list of platforms (Ads on websites → Content sites or Ads in search → Search sites) and click Edit for the required platform. Go to Settings and change the Behavioral targeting setting.

Note. By disabling behavioral targeting, you make it more difficult for the system ability to serve ads that actually interest your users, and this can reduce revenue from placement.

All changes to settings automatically take effect 2 hours after saving them.