Enabling Floor Ad

Attention. Only units from the Yandex Advertising Network can be placed as floor ads.

Floor Ad: A fixed adaptive banner that occupies 100% of the width at the bottom of the page.

Follow these steps to enable this type of ad:

Step 1. Creating an ad unit

To create an ad unit:
  1. Go to Ads on websites → RTB units and click Add RTB unit.
  2. In the second step of creating an RTB unit, select Turbo pages for mobile and click Continue.
  3. In the third step, select the Standard design.
  4. Select Position → Floor Ad.
  5. Select Adaptive and click Save design.
  6. Configure the media ad: disable all the recommended media formats and enable 320×50. If you select a different format, like 320×100 or 100%×90, the ad won't fit into the container.
  7. Set up the strategy and click Create. Learn more about strategy types.
  8. Copy the ID of the created unit and use it when enabling ads in Yandex Webmaster settings. The ID has the format R‑A‑123456‑7.

Step 2. Enabling and checking

You can place a Floor Ad unit:

  1. In Yandex Webmaster, go to Turbo pages → Settings → Ads.
  2. In the Floor Ad section, enter the unit ID in the Yandex Advertising Network field and click Save.
  3. Check the ad display on the sample Turbo page.