Ads in recommendations

Attention. Only Yandex Advertising Network units can be placed in the recommendations feed.

Recommendations feed ads are ad cards 300 pixels high and 100% wide, served in an endless feed on Turbo pages.

Follow these steps to enable this type of ad:

Step 1. Creating an ad unit

To create an ad unit:

Go to Ads on websites → RTB units and click Add RTB unit.
In the second step of creating an RTB unit, select Turbo pages for mobile and click Continue.
In the third step, select the Standard design.
Select Position → Recommendations feed.
Choose one of the Yandex Direct designs: Adaptive or Poster, and click Save design.
Set up a display ad: turn off all display formats and choose 300×250, 300x300, 336x280, or 100%x250 as your format. If you select a different format, such as 320×100 or 100%×90, you won't be able to add your ad unit to Yandex Webmaster.
Set up the strategy and click Create. Learn more about strategy types.
Copy the ID of the created unit and use it when enabling ads in Yandex Webmaster settings. The ID has the format R‑A‑123456‑7.

Step 2. Enabling and checking

In the recommendations feed, units can be placed automatically or manually:

In Yandex Webmaster, go to Turbo pages → Settings → Ads.
In the Recommendations feed ad section, enter the unit ID in the Yandex Advertising Network field and click Save.
Check the ad display on the sample Turbo page.

When placing ads manually, your ad unit will only be displayed in the recommendations feed on pages that contain main ad units that have also been placed manually.

In Yandex Webmaster, go to Turbo pages → Settings → Ads.
In Manual setup → Recommendations feed ad, specify the unit ID in the Yandex Advertising Network field and click Save.
Check the ad display on the sample Turbo page.