Statistics and monitoring

The Yandex Advertising Network provides partners with convenient tools to analyze statistics, increase the efficiency of their ad units and, as a result, raise revenues.

Statistics analysis tools are available on the Statistics page. You can use it to:
  • Create a report based on a pre-made template.
  • Create your own report from scratch and save it.
  • View reports as a chart or table.
  • Download reports to your computer.
  • Add reports to the dashboard as a widget.

Site-specific or unit-specific reports can also be conveniently opened from the page with the list of sites (for example, Ads on websites → Sites and ad units) or a list of ad units (for example, Ads on websites → Sites and ad units → Ad units). Find the required site or ad unit in the list and click the link in the Statistics column.

Saved reports can also be added to the dashboard as widgets.

To regularly get statistics on products placed, enable notifications:

Statistics in Yandex Metrica

For information on how to work with Yandex Metrica, see the section Yandex Metrica reports. Site traffic statistics.

Tip. You can familiarize yourself with all the necessary terms in our Glossary.

Getting an OAuth token to integrate statistics from the Yandex Advertising Network

You can integrate statistics from the Yandex Advertising Network into your account in another network. To do this:

  1. Follow the link under the username that you used to register in the Yandex Advertising Network.
  2. A page with the token opens. Copy it and specify it in the interface of another advertising network.

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