Configuring an interstitial ad unit

To edit added interstitial ad units, go to the list of units (Ads in apps → Mobile RTB units), find the block you need and click Edit.

Changes are applied automatically within 30 minutes of saving (no need to re-embed the code in your app).

Available formats

Use the Formats and design tab to change the set of available formats for interstitial ad units. We recommend leaving as many available formats as possible, as this increases the number of matching ads and lets you select the most profitable ones.

Read more about interstitial ad unit formats.

Customizing the appearance of Yandex Direct ads

On the Yandex Direct design tab, you can change the visual design of Yandex Direct ads on a banner by specifying your own font and frame settings. You can also use the color palette to make color settings (click a color sample next to its 6-digit code). Advertisers' website icon and sitelinks can be enabled or disabled on the Formats tab. You can also enable or disable the display of Yandex Direct ads with images for all app units.

All changes will be instantly visible in the test block.

Keep in mind that your ad unit design affects the CTR of the block and, therefore, the revenue you get from the app.

Traffic management strategies

You can select a traffic management strategy on the Strategy tab. More about strategies.

Location-based ad serving

Go to the Geography tab to restrict the display of your RTB units to specific regions.

In the region tree, select one or more regions and use the CPM field to set the CPM floor in rubles without VAT. The CPM floor of a higher-level region is automatically applied to all its nested regions.

Topics of display ads

You can exclude individual topics from display ads by going to the Topics tab.

In the list of subjects, select one or more categories, and use the CPM field to set the CPM floor in rubles or in the selected currency without VAT. The CPM floor of a category is automatically applied to all its subcategories.

If you can't find the topic you're looking for, contact support.

Brand restrictions for display ads

To exclude individual brands from display ads (for example, the brands of your competitors), go to the Brands tab. This setting only works for banners provided by the Yandex banner ad system or external DSPs. The brand list is provided by TNS Russia.

To add an advertiser or brand to the blacklist, start typing their name in the designated field. Select the desired brand from the drop-down list. You can then set the brand's CPM floor (in rubles or in the selected currency, excluding VAT) or Block it.

If you can't find the brand you're looking for, contact support.

General app settings

Please note that all your app settings also affect mobile RTB units:

Archiving ad units

You can archive ad units you aren't currently using. To do this, find a block in the list and click Archive. You can restore archived units by going to the Archive tab.