Traffic management strategies for RTB units

Only the highest auction bids are selected for RTB units.

To select a traffic management strategy, go to the block list (Ads in apps → Mobile RTB units). Find the appropriate block in the list, click Edit, and go to the Strategy tab.

The Maximum income strategy is selected by default and recommended if you want to make the best use of your placement. Other strategies let you split traffic between the Yandex RTB and your ads, as well as manually manage your auction sales.

  • The Maximum income strategy uses all your available traffic and doesn't require any manual management. Each impression is allocated the optimal CPM floor. This nets the maximum possible income to the app creator and uses your placement effectively.

  • The Minimum CPM floor strategy lets you set a starting price for RTB impressions. If the auction bids exceed this floor, the Yandex RTB banners are displayed as normal. If the bids don't reach the floor, the Yandex Mobile SDK returns the No fill code (YMAAdErrorCodeNoFill on iOS and NO_FILL on Android) and gives control of ads back to your app.

    Specify the starting price for 1000 impressions in the Minimum CPM floor field in rubles or in the selected currency without VAT. Keep in mind that the actual CPM and your income can exceed the floor you specify. You only dictate the minimal price required to access the platform, but there is no maximum bid limit for advertisers.

  • The Separate CPM strategy makes it possible to limit the amount of context ad and media impressions using individual CPM floors or block any types of advertising completely. If no units and no floors are set, it is assumed that the floor is zero.

Attention.

Making your CPM floor too high can limit your opportunities for selling traffic at a good price.