Creating an interstitial block

Mobile RTB units are created with the Visual ad unit designer, which you can find in the Yandex Advertising Network interface. Use the ad unit designer to set up ad units and get their embed codes.

To create an interstitial block for your mobile app, go to the list of units (Ads in apps → Mobile RTB units) and click Create mobile RTB unit.

  1. During the first step go to the General tab, select your mobile platform from the list, and enter the block name. Click Continue.
  2. In the Block type step, choose Interstitial ads. Click Continue.
  3. In the Formats and design step, go to settings on the right and configure the maximum number of ads and the block design:
    • Select the frame, color, and corner shape. You can also disable sitelinks and advertiser website icons in Yandex Direct ads, if necessary.
    • Find the item that says Block color and select a color for the background and header.
    • Find the item that says Text, select a typeface, and set up how the title and text are displayed.
    • Find the Links item and set your link design.
    All changes are immediately displayed in the preview block. The design of your block significantly influences the CTR and, consequently, your app's revenue.
    Attention. According to the terms and conditions, the “Yandex Direct” link and advertisers' domains must remain clearly visible on the page.

    Ads are displayed in all available formats during block creation. You can opt out of any format when editing a block.

    Click Continue.

  4. Go to the Strategy tab and select traffic management strategy.
  5. Click Create. A unique ID will be assigned to the block after it is saved and the block will be displayed in the list of mobile RTB units. The block ID consists of the product ID (R-M), mobile platform ID (page_id), and the block index number.
  6. Copy the block ID and follow the steps for connecting interstitial ads in the Yandex Mobile Ads SDK (iOS / Android).

If you want to create another ad unit with the same settings, click Duplicate. The new block will also appear in the mobile RTB unit list.

To edit the units you added, go to the block list (Ads in apps → Mobile RTB units), find the block you're looking for, and click Edit.