Adaptive sticky banners for mobile apps
Adaptive banners are mobile RTB units that can display contextual Yandex Direct ads. Depending on the integration method, the optimal height is calculated to match the preset width of the ad banner or the preset placement size is used:
- Banner with a specified width. When calculating the banner height, the 320 x 50 aspect ratio is maintained. Using the banner width instead of the device screen width lets the banner adapt to various kinds of displays.
- Banner with a preset width and height fills the entire block according to the width and height set by the user. This lets you fit the ad into the banner seamlessly and without unnecessary empty space.
Partners can choose the maximum number of Yandex Direct ads or use their app to set the area to display the ad banner.