Displaying images in Yandex Direct ads

Yandex Direct ads with images can be served in RTB units on mobile platforms.

When photos, relevant images and logos are used in ads, users are more likely to notice ads that interest them and understand what is being offered more quickly. Images in ad units increase ad CTR, which means they could also influence the partner's revenues.

Image width and height depends on the type of ad unit. Image formats: JPG/JPEG, PNG, GIF (only the first frame is selected for animated images). Average file size: 20 KB.

The same ad unit can contain both ads with images and text ads.

To disable or enable showing images, go to the list of mobile platforms (Ads in apps → Mobile platforms ) and click the Edit button in the line for the desired platform. Go to Settings and change the Display images setting.

All changes to settings will automatically take effect 30 minutes after saving them.