Managing mobile platforms

In terms of the Yandex Advertising Network, a mobile platform is a combination of places where ads are displayed in a single app.

To start creating ad units, add a mobile platform in the Yandex Advertising Network interface and wait for moderation.

Adding a mobile platform

To add a new mobile platform, go to Ads in apps → Mobile platforms and click Add mobile platform. Enter the name of the mobile platform, OS and ID of your app in the App Store (How can I find my app's Bundle ID?).

You can use the interface to add multiple mobile platforms for a single app.

Why add multiple mobile platforms?
Some of the settings in the Yandex Advertising Network are configured separately for each mobile platform, and not for specific advertising units. For example, you can create two mobile platforms for an app in the interface and enable behavioral targeting for one of them, while disabling it for the other.
After saving, the ad platform will be assigned a unique identifier (Page ID) and appear in the list of mobile platforms with one of the following statuses:
  • New — Used for sites you create after registering.
  • Under moderation — Used for sites that have been submitted for moderation.
  • Testing — Used for applications that have passed moderation.

After a while, your website's status will automatically change to Working.

Restriction. If you set the ad code while the site has the Testing status, you won't receive remuneration for impressions.

You receive remuneration for the impressions of ad units placed on sites with the Working status.

Configuring a mobile platform

Click Edit to change the mobile platform settings.

The following settings can be configured for the whole mobile platform (but not for specific ad units).

Testing a mobile platform and going live

After successful moderation, you can start creating ad units.


Each ad platform can host up to 200 active ad units. You should move unused ad units to the archive.

If you need to use more than 200 units on one ad platform, please contact our support team.

To see your ads in action, switch your mobile platform to testing mode by tapping Actions → Start testing and enable a banner (iOS/Android) in Yandex Mobile Ads SDK or an interstitial ad unit (iOS/Android) using demo BLOCK IDs. Test units will start to display, but no remuneration will be accrued.

If the test was successful, you will be able to launch your mobile ad platform (Actions → Enable impressions). The status of the mobile platform will change to Working, impressions will start being counted, and your earnings will begin accumulating.


If displays don't start, find the correct block in the list of units (Ads in apps → Mobile RTB units) and make sure its status is Working.

Suspending and deleting a mobile platform

To stop displaying all ad units on a specific mobile platform, click Actions → Stop. To resume displays, click Actions → Launch testing and Actions → Launch.

A mobile platform that doesn't have statistics for impressions and clicks can be archived. To do this, click Actions → Archive. If the mobile platform has accumulated statistical data, first stop impressions, and then archive the mobile platform.

You can restore archived mobile platforms on the Archive tab.