Moderation

  1. Moderation stages and timeframes
  2. What are the possible reasons for a rejection of my submission to the Yandex Advertising Network?

Moderation stages and timeframes

  1. The website or app you added is sent for moderation automatically. Once you do that, a content site will appear in the Ads on websites section or an app with a unique ID will appear in the Ads in apps section of the Yandex Advertising Network interface with the Pending review status.
  2. The moderation process usually takes less than a day for websites and up to two days for mobile apps. However, it can take longer in some rare cases.

    After moderation is complete, you'll see a message about the moderation results on the Notifications tab. If the resource passed moderation, its status will change:

    • The status of the website will first change to Testing and then to Working.
    • The app status will change to Active.

    The possible reasons why your resource may be rejected are outlined below.

    Restriction. You can create and place ad units immediately after creating the content site or app. But you'll only receive remuneration for impressions if the website has the Working status and the app has the Active status.

To learn more about the moderation process, check out our video series (turn on English subtitles):

What are the possible reasons for a rejection of my submission to the Yandex Advertising Network?

The common reasons for rejecting submissions are outlined below.

Reason for rejection Examples Recommendations Deadline for submitting an application for re-moderation
The website doesn't work
  • The browser displays a message that says The requested page was not found when opening the main sections of the website.
  • Links lead to pages that display 404, 500, or 429 errors.
  • The website is blocked.
  • No connection with the website can be established (but there is a connection to the internet itself).

Please make sure you've paid for the services of your hosting provider and checked the website for technical issues.

Learn more in the video (turn on English subtitles).

1 day after rejection.

How do I apply?

1. Open Content sites or Applications .

2. Click Send to moderation next to the desired resource in the list. The button will be available 1 day after your last rejection.

The website requires additional actions to access the entire website content or its essential part
  • The website requires users to sign up before viewing its main sections.
  • The website has pop-up windows, including pop-up ads, which make it inconvenient for users to view the website. These windows cannot be closed or minimized in an intuitive manner.
  • New windows or tabs open without user input when browsing the website.
  • File downloads start without user input when visiting the website.
  • Browsing the website requires installation of additional software or a browser update.

Remove the restrictions that block access to the website's content.

Learn more in the video (turn on English subtitles).

1 day after rejection.

How do I apply?

1. Open Content sites or Applications .

2. Click Send to moderation next to the desired resource in the list. The button will be available 1 day after your last rejection.

No content on the website
  • The website is under development.
  • There is no content in the main sections of the website (meaning the sections accessible directly from the home page).

Complete the website.

Learn more in the video (turn on English subtitles).

1 day after rejection.

How do I apply?

1. Open Content sites or Applications .

2. Click Send to moderation next to the desired resource in the list. The button will be available 1 day after your last rejection.

The website contains potentially malicious software The user's browser or anti-malware software display a warning when browsing the website.

Get rid of malware on the website.

Learn more in the video (turn on English subtitles).

If you believe that there weren't sufficient grounds for rejecting the website based on this violation, please contact our support service.

1 day after rejection.

How do I apply?

1. Open Content sites or Applications .

2. Click Send to moderation next to the desired resource in the list. The button will be available 1 day after your last rejection.

The website is overloaded with ads Ads take up more space on the page than the actual content or the ads completely obscure the content on one or several pages of the resource.
  • Change the number or position of ad units so that ads take up less space and don't distract users from viewing the content.
  • Make sure the ads take up less space and don't distract users from viewing the content on different devices.

Learn more in the video (turn on English subtitles).

To learn more about ad placement terms for Yandex Direct and RTB ad units, see paragraph 3 of the Yandex Advertising Network Terms of Participation.

1 day after rejection.

How do I apply?

1. Open Content sites or Applications .

2. Click Send to moderation next to the desired resource in the list. The button will be available 1 day after your last rejection.

No revenue for 5 months or more You don't have any revenue from impressions on the website in any of the accounts where this website is added. Check the website for compliance with the Yandex Advertising Network Rules of Participation and submit it for re-moderation.

1 day after rejection.

How do I apply?

1. Open Content sites or Applications .

2. Click Send to moderation next to the desired resource in the list. The button will be available 30 day after your last rejection.

Violation of ad unit placement terms
  • Placement of overlay units on desktop versions of resources.
  • Placement of Fullscreen units in mobile versions of resources, except Fullscreen unit type.
  • Placement of any inappropriate elements on an ad unit.
Check that the placement of ad units complies with the RTB and Yandex Direct ad unit placement terms (paragraph 3 of the Yandex Advertising Network Terms of Participation).

1 day after rejection.

How do I apply?

1. Open Content sites or Applications .

2. Click Send to moderation next to the desired resource in the list. The button will be available 1 day after your last rejection.

The website doesn't follow the Yandex Advertising Network Terms According to section 1.2. of the Yandex Advertising Network Terms of Participation, Yandex reserves the right to reject any resource without explaining the reason behind the decision. For more information on when this rule can be applied, see the information below the table.

Make sure to examine the list of possible inconsistencies (located below the table) and improve the quality of your resource.

Learn more in the video (turn on English subtitles).

30 days after rejection.

How do I apply?

1. Open Content sites or Applications .

2. Click Send to moderation next to the desired resource in the list. The button will be available 30 day after your last rejection.

If, during moderation, Yandex identifies violations which it deems critical, Yandex reserves the right to refuse to allow the resource to participate without the option of re-moderation (pursuant to p. 1.2 of the Yandex Advertising Network Terms of Participation

Learn more about cases that go against the Yandex Advertising Network Terms of Participation

The application can also be rejected if the website:

  • Contains text that is automatically generated or doesn't make sense.
  • Is filled with invisible or barely discernible text or links.
  • Hosts altered or unaltered information copied from other resources.
  • Is difficult or confusing to navigate.
  • Automatically redirects the user to another resource or misleads the users into visiting another resource (hosts ads with no actual content).
  • Aggressively tries to link the user to another website or group of sites (link farming).
  • Displays different content to users compared to the content displayed to search engine bots (cloaking).
  • Uses fraudulent methods for getting clicks and impressions.

In addition to the fraudulent techniques described above, there are other techniques created to artificially influence a website's Yandex ranking or impressions. Using such techniques may also provide enough grounds to reject the application.

Attention. In addition to approving new resources that have just applied to join the Yandex Advertising Network, Yandex may also perform repeat moderation of existing Yandex Advertising Network members. If the results of repeat moderation reveal serious violations, the partner's website or account may be blocked. Learn more about blocking accounts

You can read the full list of our rules and requirements for sites in the following documents:

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