Mobile Mediation statistics

  1. Data sources for the report
  2. Metrics in Mobile Mediation

To create a Mobile Mediation report:

  1. Go to the Statistics section.
  2. Change the statistics level: instead of YAN, select Mobile Mediation in the drop-down list on the left.
  3. Create a report based on a template or create a new report from scratch by following the instructions.

Data sources for the report

There are two types of data available in Mobile Mediation reports: Yandex Advertising Network data and data from external ad networks.
Yandex Advertising Network data
To build the report, only data from the Yandex Advertising Network is used. In this context, statistics on external ad networks are approximate, and the actual revenue may differ from the estimated values in the Yandex Advertising Network reports.
  • Revenue from networks that use Smart Waterfall is calculated based on the CPM floors you specified during setup.
  • For networks that use In-App Bidding, statistics differ due to calculation algorithms.
Data from external ad networks
To build the report, data from your account in an external ad network is used. To collect statistics from your external ad network:
  1. In the left menu, open the tab Ads in apps → Ad networks.
  2. Next to the desired ad network, click Connect and fill out the required fields.
You can enable statistics from the following ad networks:
  • AdMob

  • AppLovin
  • myTarget
In reports, indicators based on this data are labeled based on advertising network data.

Metrics in Mobile Mediation

To analyze your revenue from Mobile Mediation, use the following metrics:

  • Requests: The number of requests to ad networks for available ads.
  • Served impressions: The number of times when the ads selected by ad networks were served.
  • Viewable impressions: Impressions counted taking into account the viewability check: at least 50% of the ad unit is in the viewable area of the screen for at least two seconds.
  • Clicks: The number of clicks on ad units.
  • Estimated revenue: The sum of revenue from the Yandex Advertising Network and estimated revenue from external ad networks. Revenue from external networks in other currencies is converted to rubles.
  • Estimated revenue (RUB sources): Revenue from the Yandex Advertising Network and external ad networks that serve ad units with bids in rubles. You can configure the currency of an external ad network when setting up Mobile Mediation. Inclusion of VAT in revenue depends on your agreement with the ad network.
  • Estimated revenue (USD sources): Revenue from the Yandex Advertising Network and external ad networks that serve ad units with bids in US dollars. You can configure the currency of an external ad network when setting up Mobile Mediation. Inclusion of VAT in revenue depends on your agreement with the ad network.
  • Estimated revenue (EUR sources): Revenue from the Yandex Advertising Network and external ad networks that serve ad units bidded in euros. You can configure the currency of an external ad network when setting up Mobile Mediation. Inclusion of VAT in revenue depends on your agreement with the ad network.
  • eCPM: The cost per one thousand ad unit impressions where at least one pixel of the ad unit was in the viewable area of the screen.
  • Income in the advertising network currency: The revenue from the selected ad network in the currency specified when connecting this network to the ad unit.
  • Show rate: The ratio of the number of ad impressions where at least one pixel of the ad unit was in the viewable area of the screen to the total number of served impressions (as a percentage).
  • Fill rate: The ratio of the number of served impressions to the total number of ad requests (as a percentage).
  • CTR: The ratio of ad unit clicks to the number of its impressions.

All conversions are carried out at the exchange rate of the Central Bank of the Russian Federation at the time of the event.

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