Native ads

Native ads is ads that looks to mobile app users as natural as the original content. The unit with native ads displays text and image ads, for which you can customize the set of elements and their design.

You can set the number of ads in a unit when you're connecting it to the app. For Android apps, in case of direct integration via SDK, you can also configure the impressions in the slider: this is a set of ads that alternate as the user scrolls through them.

Creating an ad unit

  1. In the menu on the left, go to Ads in apps → Apps and ad units. Click Add next to the desired app.

  2. Select Native design format.

  3. Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.

  4. Define CPM settings. In the CPM floor field, select:

    • Maximum revenue: Not to limit the cost of impression in a unit.

    • CPM floor: To set the minimum cost of impression in a unit. When selecting this option, additionally:

      1. Specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

      2. Select the CPM floor type:

      • eCPM: The cost per one thousand impressions of an ad unit. An impression is counted if at least one pixel of the ad unit was in the visible area of the screen.

      • CPMV: The cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least 50% of the unit area is in the visible area of the screen for at least two seconds.

    How it looks in the interface

  5. If necessary, enable direct sales via Adfox or Yandex Mediation.

    How to connect external ad networks to the unit

    1. In the ad unit settings at the bottom of the page, click Add network.

    2. Select the mediation type: In-App Bidding or Smart Waterfall. A list of networks that support the selected type of mediation will appear.

    3. Select an ad network and set the parameters of ad units created in the interface of this advertising network:

      • Currency: The currency of the CPM floor in the external advertising network unit.

      • The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:

        Ad network

        Mediation type

        App IDs

        Unit IDs

        AppLovin

        Smart Waterfall

        SDK Key

        Zone ID

        BIGO Ads

        In-App Bidding, Smart Waterfall

        App ID

        Slot ID

        Chartboost

        Smart Waterfall

        App ID, App Signature

        Location: any character sequence. The maximum number of characters is 20.

        Digital Turbine (ex. AdColony)

        Smart Waterfall

        App ID

        Zone ID

        Google AdMob (ex. AdMob)

        Smart Waterfall

        —

        Ad Unit ID

        IronSource

        Smart Waterfall

        AppKey

        Instance ID

        Liftoff (ex. Vungle)

        Smart Waterfall

        App ID

        Placement ID

        Mintegral

        In-App Bidding, Smart Waterfall

        Placement ID, App ID, AppKey

        Unit ID

        Pangle

        In-App Bidding, Smart Waterfall

        App ID

        Placement ID

        Start.io

        Smart Waterfall

        Account ID, App ID

        Ad Tag

        Tapjoy

        Smart Waterfall

        SDK Key

        Placement Name

        Unity Ads

        Smart Waterfall

        Game ID

        Placement ID

        VK Ads (ex. myTarget)

        Smart Waterfall

        —

        Unit ID

        VK Ads (ex. myTarget)

        In-App Bidding

        App ID

        Unit ID

      • eCPM: The CPM floor for the added unit (only for networks connected by Smart Waterfall).

    4. If necessary, set the unit serving geography: go to the Geography tab and specify the CPM floor for the selected regions.

    How to enable direct sales with Adfox

    In the unit settings under Networks, open the Yandex Advertising Network settings and enable the Connect Adfox option. You won't be able to remove Adfox from the unit once you add it.

    For more information, see Enabling direct sales with Adfox.

  6. Click Create.

    The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

    Note

    One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

  7. Integrate the ad unit into the application, depending on the monetization method:

    • to display only Yandex Advertising Network ads integate the unit following the instructions:
    • to disply ads as part of Yandex Mediation see the instructions:
    • if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.

    Learn more about monetization methods.

  1. In the menu on the left, go to Ads in apps → Apps and ad units and open the desired page. Under the app name, click Create ad unit.

  2. Select Native design format.

  3. Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.

  4. Define CPM settings. In the CPM floor field, select:

    • Maximum revenue: Not to limit the cost of impression in a unit.

    • CPM floor: To set the minimum cost of impression in a unit. When selecting this option, additionally:

      1. Specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

      2. Select the CPM floor type:

        • eCPM: The cost per one thousand impressions of an ad unit. An impression is counted if at least one pixel of the ad unit was in the visible area of the screen.

        • CPMV: The cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least 50% of the unit area is in the visible area of the screen for at least two seconds.

    How it looks in the interface

  5. If necessary, enable direct sales via Adfox or Yandex Mediation.

    How to connect external ad networks to the unit

    1. In the ad unit settings at the bottom of the page, click Add network.

    2. Select the mediation type: In-App Bidding or Smart Waterfall. A list of networks that support the selected type of mediation will appear.

    3. Select an ad network and set the parameters of ad units created in the interface of this advertising network:

      • Currency: The currency of the CPM floor in the external advertising network unit.

      • The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:

        Ad network

        Mediation type

        App IDs

        Unit IDs

        AppLovin

        Smart Waterfall

        SDK Key

        Zone ID

        BIGO Ads

        In-App Bidding, Smart Waterfall

        App ID

        Slot ID

        Chartboost

        Smart Waterfall

        App ID, App Signature

        Location: any character sequence. The maximum number of characters is 20.

        Digital Turbine (ex. AdColony)

        Smart Waterfall

        App ID

        Zone ID

        Google AdMob (ex. AdMob)

        Smart Waterfall

        —

        Ad Unit ID

        IronSource

        Smart Waterfall

        AppKey

        Instance ID

        Liftoff (ex. Vungle)

        Smart Waterfall

        App ID

        Placement ID

        Mintegral

        In-App Bidding, Smart Waterfall

        Placement ID, App ID, AppKey

        Unit ID

        Pangle

        In-App Bidding, Smart Waterfall

        App ID

        Placement ID

        Start.io

        Smart Waterfall

        Account ID, App ID

        Ad Tag

        Tapjoy

        Smart Waterfall

        SDK Key

        Placement Name

        Unity Ads

        Smart Waterfall

        Game ID

        Placement ID

        VK Ads (ex. myTarget)

        Smart Waterfall

        —

        Unit ID

        VK Ads (ex. myTarget)

        In-App Bidding

        App ID

        Unit ID

      • eCPM: The CPM floor for the added unit (only for networks connected by Smart Waterfall).

    4. If necessary, set the unit serving geography: go to the Geography tab and specify the CPM floor for the selected regions.

    How to enable direct sales with Adfox

    In the unit settings under Networks, open the Yandex Advertising Network settings and enable the Connect Adfox option. You won't be able to remove Adfox from the unit once you add it.

    For more information, see Enabling direct sales with Adfox.

  6. Click Create.

    The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

    Note

    One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

  7. Integrate the ad unit into the application, depending on the monetization method:

    • to display only Yandex Advertising Network ads integate the unit following the instructions:
    • to disply ads as part of Yandex Mediation see the instructions:
    • if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.

    Learn more about monetization methods.

Actions with units

In the menu on the left, go to Ads in apps → Apps and ad units → Ad Units. The following actions are available in the list of units in the unit menu:

  • Duplicate: Create another unit in the list of units with the same settings but with a different ID.
  • Send to archive: Send the unit to the archive. To restore it, find the unit using the status filter, and select Restore.

Location-based ad serving

You can restrict or disable ad serving for app users from a certain region. To do this, open the unit on the app page or in the list of units and go to Regions.

In the region tree, select one or more regions. Set the CPMV floor in rubles or in the selected currency without VAT in the CPMV field. The CPMV floor of a higher-level region is automatically applied to all its nested regions.

To completely prohibit ad serving in a region, select the region and choose the Block option.

Rules for placing units with native ads

Alert

When you use units with native ads, you accept the risks described in the Yandex Advertising Network Terms of Offer. Before you start configuring your unit, make sure to read the current advertising legislation, including the requirements set for mandatory advertisement elements and their size.

General rules for placing units with native ads

  1. The ad unit must contain all the mandatory elements.
  2. You can only place elements (mandatory and additional) if all the rules and restrictions specified in the tables below are met.
  3. The ad unit should not be fully clickable. The tables below show which elements should be clickable.
  4. All unit elements should be visible and easily discernible to users. The background image should not interfere with seeing text information, tags and alerts.
  5. You can't change the links of any elements (link to the advertiser's site, sitelinks, and other links).
  6. If an ad unit is on a single screen, it should not be reloaded more often than once every 30 seconds.
  7. Clicking on the ad unit is not the only possible action on the page. It is not allowed to artificially reproduce impressions, clicks, calls, and settings manually or using any automatic methods (for more information, see the Rules of participation).

Mandatory advertising elements and rules for their use

Mandatory element

Terms and restrictions

The age restriction label and indication that the unit is an ad

If the age restriction label is required for the selected category under the Law “On Advertising”, the label is added automatically.

It is not allowed to modify the text or link provided by Yandex.

Other warnings

Changes are not allowed in warning texts. Text warnings should not occupy less than 10% of the ad area (in accordance with the Federal Law “On Advertising”).

Title (the name of the advertised app)

The title can be up to 56 characters long, including spaces and punctuation marks. The title must be clickable. The title text can't be cut off, it must be shown in full.

Image

The image must be clickable. The image can't be enlarged, but it can be reduced without changing the aspect ratio. You can crop the image by no more than 25% and only relative to the center of the image.

Action button

The call to action button must be clickable. You can't change the button text.

App icon

Only required for mobile app ads.

The icon must be clickable. The icon can't be enlarged or cropped, but it can be reduced without changing the aspect ratio.

Price

Only required for mobile app ads.

Mobile apps ads
Mobile app price in the app store. You can't change the app price.
Other ads
The ad contains the price specified by the advertiser when creating the campaign, or up-to-date data taken from the online store feed. If the price data is not available, the ad is displayed without this element.

Menu icon

Using the menu icon, the user can hide an ad, report it, or get more information about the advertiser.

For the SDK version 5.2.0 or higher, impressions without this element are not counted.

Domain

The domain is required to comply with the Law “On Advertising”. For the SDK version 5.2.0 or higher, impressions without this element are not counted.

The domain of the advertiser's website must be clickable. You can't change the domain text, but you can cut it off at 20 characters followed by an ellipsis (...).

Additional advertising elements and rules for their use

Additional element

Terms and restrictions

Favicon

The advertiser's website icon must be clickable. The icon size is 16 × 16 pixels. You can't change the size or the aspect ratio of the icon.

Rating
Mobile apps ads

App rating in the app store.

Other ads

The rating can be taken from various Yandex sources, such as Yandex Browser, Yandex Maps, or other sources. You can select how the rating is shown: stars, a numeric value, or a combination of these elements can be used. Please note that the rating must match the app design.

The rating is displayed if it's 4 or higher (on a five-point scale).

You can't edit the rating.

Number of ratings

Number of ratings for mobile app ads. You can't edit the number of ratings.

Text

The ad text can be up to 75 characters long, including spaces and punctuation marks. It may be cut off up at 37 characters, but you can't edit the content and change the case. The last visible word must be displayed in full followed by an ellipsis (...).

Contact support

Previous
Rewarded ads
Next
App Open Ads
In this article: