In-app ad formats

Real-Time Bidding (RTB) technology is used to display ads in apps.

In the Yandex Advertising Network, you can place the following formats of RTB units in mobile apps:

  • Banner: An ad unit that can display text and image ads, media ads, or video ads. The partner can set the allowable size of the placement. The number of ads and the font size are determined automatically based on the banner dimensions.
  • Interstitial: RTB units that can display text and image ads, media ads, or video ads. These ads are displayed in full screen between a user sending out a request and receiving data in response (for example, when advancing to the next level in a video game).

  • Rewarded: Ad units with embedded videos used when monetizing video games. Watching these videos earns the user a reward or in-game currency. The unit with the video fills the entire screen of the app.
  • Native: Ad units with text and image ads, for which app owners can customize each displayed element. This integrates the ad seamlessly into the rest of the content.