Requirments for Telegram channels
Alert
This section describes the technical requirements that partners must meet when connecting Telegram channels to the Yandex Advertising Network.
For Telegram and MAX, we support channels only, so you won't be able to connect group chats or bots to the Yandex Advertising Network. To monetize your channel with the Yandex Advertising Network, you need to ensure that it complies with the general resource requirements outlined in the Rules of participation in the Yandex Advertising Network and meets the following conditions:
- The channel was created more than 1 month ago.
- The channel has at least 1000 subscribers.
- The most recent post was published within the last 14 days.
- Each post gets at least 300 views within 48 hours.
- Channel content doesn't violate the content and topic requirements, applicable laws, and the Rules of participation in the Yandex Advertising Network.
- Channel audience is mainly located in Russia, Belarus, Uzbekistan, Kazakhstan, or Türkiye, and channel content is primarily in Russian, English, Uzbek, or Kazakh.
Warning
We do not guarantee impressions on channels whose primary audience is located elsewhere. Most of our advertisers are Russian brands and companies.
- Advertising is possible if the channel's content can appeal to a broad audience: for example, if your channel is dedicated to international tourism and publishes reviews for international brands and products.
- Impressions may be unavailable for channels with a strong regional focus because such channels typically have an audience whose interests are centered on local goods, services, and events and don't overlap with offerings from Russian advertisers.
If you choose the marketplace model (not available for MAX), your channel will be reviewed by a multi-factor scoring system. This system evaluates your channel's quality based on extra criteria such as:
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Audience engagement. The channel has enough reactions, comments, and reposts from real users.
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Channel data is available in popular analytics services.
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The channel doesn't use fraudulent methods to inflate views, clicks, or subscribers.
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Overall content quality. The channel features visually appealing photos and videos, a consistent visual style, well-structured and meaningful text, and a minimum of offensive language.
- The channel was created more than 1 month ago.
- The channel has at least 1000 subscribers.
- The most recent post was published within the last 14 days.
- Each post gets at least 100 views within 48 hours.
- Channel content doesn't violate the content and topic requirements, applicable laws, and the Rules of participation in the Yandex Advertising Network.
- Channel audience is mainly located in Russia, Belarus, Uzbekistan, Kazakhstan, or Türkiye, and channel content is primarily in Russian or English.
Warning
We do not guarantee impressions on channels whose primary audience is located elsewhere. Most of our advertisers are Russian brands and companies.
- Advertising is possible if the channel's content can appeal to a broad audience: for example, if your channel is dedicated to international tourism and publishes reviews for international brands and products.
- Impressions may be unavailable for channels with a strong regional focus because such channels typically have an audience whose interests are centered on local goods, services, and events and don't overlap with offerings from Russian advertisers.
You can also go to
Depending on the country of registration you've selected in the Yandex Advertising Network, the following rules of participation may apply to you:
We look at a number of factors when assessing your audience, including the channel description and content.
The Yandex Advertising Network doesn't allow channels with:
- Political or military-related content.
- Tragic or shocking content.
- Typos and grammatical errors in a significant number of posts.
- Profanities and obscene language in the channel name, description, link, or a significant number of posts, unless this language is completely obscured.
- A significant number of posts copied from other sites or reposted from other channels.
- Nonsensical, incoherent text.
- Calls to watch or click ads.
- Fraudulent methods for getting views, clicks, and subscribers.