Additional unit settings

Actions with ad units

Lines with ad units support the following actions:

  • Edit: Edit the unit settings.

  • Duplicate: Create another unit in the list of units with the same settings but with a different ID.

  • Send to archive: Send the unit to the archive. To restore it, find the unit using the status filter, and click Restore.

    Note

    If a unit has the The unit was created in Adfox  icon, then you can only archive it in the [Adfox interface] (https://yandex.com/support2/adfox/en/monetization/monetization-on-sites#delete-unit).

Location-based ad serving

You can restrict ad impressions for site users from a specific region:

  1. On the site page or in the general list of units, find the unit and open its settings.

  2. Go to Regions.

  3. In the region tree, select one or more regions. Set the CPMV floor in rubles or in the selected currency without VAT in the CPMV field. The CPMV floor of a higher-level region is automatically applied to all its nested regions.

    To fully disable ad impressions in a region, select it and choose the Disconnect option.

Displaying your own ads

You can add a custom ad code to the unit code. This code will function as a stub when the auction fails to provide a suitable offer. The number of impressions you get for your ad depends on the restrictions configured for the unit: CPM threshold, impression geography, and unwanted ads blocked.

Alert

Don't use the code of other ad units as the custom ad code. For more flexible site monetization management, we recommend using [Adfox] (https://yandex.com/support2/adfox/en/monetization).

To set up impressions for your ads:

  1. On the site page or in the general list of units, select an ad unit and click Edit.

  2. On the Custom code tab, add the code to the Code field.

  3. Specify the size of your ad unit. The code snippet for displaying your ad will be generated and added to the ad unit code automatically.

  4. Save your changes. You don't need to reinstall the code on your site.

If the auction finds no suitable offer (based on the ad unit settings), your custom ad code runs. The ad will be shown in place of the ad unit using iFrame.

An impression for your custom ad counts if at least 50% of the unit area is in the visible area of the screen for at least two seconds. The number of impressions is shown in Yandex Advertising Network reports under Own ad views.

There's another way to configure your own ad views: you can add your own ad code to the unit code when placing the unit on the site.

Note

Yandex Advertising Network units created from Adfox cannot have a custom ad code. If no suitable Yandex Advertising Network ad was picked for this unit, the request is returned to Adfox and the right to serve ads passes to other demand platforms or custom promo campaigns. Learn more about selecting Adfox ads.

Tagging ad units

Tags help you combine ad units into custom groups for easier filtering and applying bulk actions.

You can view an ad unit's tags in the Tags column next to that unit. To get a list of units that have specific tags, click , choose Tags, and select the desired tags.

The following restrictions apply to tags:

  • Tags can contain Latin characters, numbers, underscores, and hyphens.

  • You can assign up to three tags to a single ad unit.

    If you exceed the limit for some units when adding or replacing tags, a warning appears listing those units. You can save the changes only for the ad units that haven't exceeded the tag limit or cancel the action.

Tip

Before adding, replacing, or deleting tags, apply filters to the list of ad units. Click and select a filter by name, format, strategy, status, site or other parameter. To process more ad units at once, scroll to the bottom of the list and set the number of lines displayed per page to 100.

Adding tags

  1. Go to the Ad units tab and select the name of the desired ad unit.
  2. In the ad unit settings, select the Other tab. Enter your tags in the Tag field. You can add multiple tags at once.
  3. Save the changes.
  1. Go to the Ad units tab and select the desired ad units.
  2. In the context menu, select Tags.
  3. In the window that opens, select Add new tags. Start typing a tag's name to select an existing one from the list, or create a new one. You can specify multiple tags.
  4. Save your changes: the tags will be added to all selected ad units.

Replacing or deleting tags

  1. Go to the Ad units tab and select the ad units you want to manage tags for.

  2. In the context menu, select Tags.

  3. In the window that opens, select the desired action:

    • Replace tags: Delete your current tags and replace them with new ones. Start typing a tag's name to select an existing one from the list, or create a new one. You can specify multiple tags.
    • Delete tags: Delete the selected tags for the ad units.

  4. Save your changes: the tags will be updated for all selected ad units.

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Cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least 50% of the unit area shows on the screen for at least two seconds.

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