---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com/support/partner/en/web/units/formats/native/index.md
  - https://yandex.com/support/partner/ru/web/units/formats/native/index.md
  - href: en/web/units/formats/native/index.md
    type: text/markdown
    title: Markdown version
  - href: ../../../../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/partner/en/llms.txt

# Native banner

{% note alert %}

This format is only available for sites that have more than 150 million viewable impressions per month.

{% endnote %}


A native banner is a text and image ad format that flexibly adapts to the site design.

You can pick and choose the elements to use in your ad, such as the title, body text, and image. Some elements are [required](https://yandex.com/support/partner/en/web/units/formats/native/main-rules.md) by the advertising law and the terms of the Yandex Advertising Network. Other elements are [optional](https://yandex.com/support/partner/en/web/units/formats/native/optional.md): you can use them to make the ad blend in seamlessly with your site's design and increase the unit conversion rate.

## How to add a native banner {#add-design}


{% note alert %}

By using ad units featuring native banners, you accept the risks outlined in the [Yandex Advertising Network Offer](https://yandex.ru/legal/yan_service_offer/?lang=en). Before you start configuring your ads, review the current legislation, including the requirements for mandatory ad elements and their size.

{% endnote %}


Add a native banner when editing or creating a unit:

1. In the format settings, select **Configure the formats**.

1. Click **+ Add Format** and select **Native banner**.


You can customize the HTML and CSS settings to help you ad blend in with your site's page. To do this, click **Edit code** in the native banner settings. To learn how to set up a native banner and how to use ad elements correctly, see the following sections:

- [Ad unit template with a native banner](https://yandex.com/support/partner/en/web/units/formats/native/template.md)
- [Rules for managing required ad elements](https://yandex.com/support/partner/en/web/units/formats/native/main-rules.md)
- [Additional ad elements](https://yandex.com/support/partner/en/web/units/formats/native/optional.md)
- [Mobile app ads](https://yandex.com/support/partner/en/web/units/formats/native/rmp.md)


{% note info %}

We recommend using a preset ad unit template if you don't have any experience with HTML and CSS. In the format settings, select the appropriate template in the **Design template** field and specify the grid size. After that, click **Edit code** and add the CSS styles used on your site.

{% endnote %}



<!-- source: en/_includes/feedback-forms/interface-buttons.md -->
## Contact support




<details>
    <summary class="button">Write to WhatsApp</summary>
    <img src="https://yastatic.net/s3/doc-binary/src/support/partner/qr-codes/gr-code-en-new.svg" style="width: 100%; display: block;"/>
    <a href="https://wa.me/74952583554?utm_source=yan&utm_medium=help&utm_campaign=en" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to WhatsApp</a>
</details>

<details>
    <summary class="button">Write to Telegram</summary>
    <img src="https://yastatic.net/s3/doc-binary/src/support/partner/en/qr-codes/qr-code-en-telegram.svg" style="width: 100%; position: relative; left: -18px; display: block;"/>
    <a href="http://t.me/YanSupport_Bot" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to Telegram</a>
</details> 

<a href="https://yandex.ru/chat?context=%7B%22entrypoint%22%3A%22%7B%5C%22entrypoint%5C%22%3A%5C%22help%5C%22%2C%5C%22a_pagename%5C%22%3A%5C%22partner-en%5C%22%7D%22%7D#/user/00155607-f40f-9af8-7910-84a29fd95914"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html -->
  <span class="button">Write to chat</span> <!--текст на кнопке-->
</a>


<a href="https://forms.yandex.com/surveys/10014686/?lang=en"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html -->
  <span class="button">Send an email</span> <!--текст на кнопке-->
</a>



<!-- source: en/_includes/feedback-forms/button-style.md -->

<!-- endsource: en/_includes/feedback-forms/button-style.md -->

<div width="100%" align="center"> 
<br><br>
You can also go to
<br><br>

[![](https://yastatic.net/s3/doc-binary/src/support/mobile-ads/en/logo/rsya.svg)](https://partner.yandex.com)

</div>

<div><br><br></div>
<div class="container" style="padding: 0;">
  <div class="column">
      <p style="font-size: large;">Useful links</p>
      <ul>
         <li><a href="https://t.me/YANpartner/" target="_blank">Yandex Advertising Network Telegram channel</a></li>
         <li><a href="https://yandex.ru/legal/partner/" target="_blank">Rules of participation</a></li>
         <li><a href="https://yandex.com/legal/yan_service_offer/" target="_blank">Yandex Advertising Network Terms of Offer</a></li>
      </ul>
  </div>   
</div>
<div><br><br></div>


<!-- endsource: en/_includes/feedback-forms/interface-buttons.md -->

<!-- source: en/_includes/video-style.md -->

<!-- endsource: en/_includes/video-style.md -->