---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com/support/partner/en/web/units/formats/media.md
  - https://yandex.com/support/partner/ru/web/units/formats/media.md
  - href: en/web/units/formats/media.md
    type: text/markdown
    title: Markdown version
  - href: ../../../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/partner/en/llms.txt

# Display ads

Display ads (display banner) is a banner ad aimed at creating a specific brand image for consumers. Display banners are usually static or dynamic images that attract the user's attention.


{% cut "Example of a display banner" %}

![](../../../_images/media-example.png =250x)

{% endcut %}


## Fixed formats {#fix}

Fixed display banners are created by advertisers and have strictly set sizes: 

<!-- source: en/_includes/web/units/sizes/media-sizes.md -->
#|
||

Horizontal

|

Vertical

|

[With adaptive width](*adaptive)

||
||

- 300 × 250
- 320 × 50
- 320 × 100
- 336 × 280
- 480 × 320
- 728 × 90
- 970 × 90
- 970 × 250
- 1000 × 120
- 1080 × 450

|

- 160 × 600
- 240 × 400
- 240 × 600
- 300 × 300
- 300 × 500
- 300 × 600
- 320 × 480
- 940 × 1524

|

- 100% × 90
- 100% × 120
- 100% × 180
- 100% × 200
- 100% × 250

||
|#
<!-- endsource: en/_includes/web/units/sizes/media-sizes.md -->

Unlike [Combinatorial ads](https://yandex.com/support/partner/en/web/units/formats/main.md) and adaptive display ads, the design of these banners isn't flexible: the ad is displayed only how it was created and configured by the advertiser.

When displayed, a fixed display ads is selected based on the unit size: the banner must completely fit inside the unit and fill it as much as possible. Display banners that are too small won't be displayed in the unit.

## Adaptive display ads {#adaptive}
Adaptive display ads (smart banners and media creatives) adapt to the size of the ad unit. The design of these ads is generated automatically for each individual impression.

<!-- source: en/_includes/feedback-forms/units-buttons.md -->
## Contact support




<details>
    <summary class="button">Write to WhatsApp</summary>
    <img src="https://yastatic.net/s3/doc-binary/src/support/partner/qr-codes/gr-code-en-new.svg" style="width: 100%; display: block;"/>
    <a href="https://wa.me/74952583554?utm_source=yan&utm_medium=help&utm_campaign=en" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to WhatsApp</a>
</details>

<details>
    <summary class="button">Write to Telegram</summary>
    <img src="https://yastatic.net/s3/doc-binary/src/support/partner/en/qr-codes/qr-code-en-telegram.svg" style="width: 100%; position: relative; left: -18px; display: block;"/>
    <a href="http://t.me/YanSupport_Bot" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to Telegram</a>
</details> 


<a href="https://yandex.ru/chat?context=%7B%22entrypoint%22%3A%22%7B%5C%22entrypoint%5C%22%3A%5C%22help%5C%22%2C%5C%22a_pagename%5C%22%3A%5C%22partner-en%5C%22%7D%22%7D#/user/00155607-f40f-9af8-7910-84a29fd95914"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Write to chat</span> <!--текст на кнопке--> 
</a>


<a href="https://forms.yandex.com/surveys/10014688/?lang=en"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Send an email</span> <!--текст на кнопке--> 
</a>



<!-- source: en/_includes/feedback-forms/button-style.md -->

<!-- endsource: en/_includes/feedback-forms/button-style.md -->

<div width="100%" align="center"> 
<br><br>
You can also go to
<br><br>

[![](https://yastatic.net/s3/doc-binary/src/support/mobile-ads/en/logo/rsya.svg)](https://partner.yandex.com)

</div>

<div><br><br></div>
<div class="container" style="padding: 0;">
  <div class="column">
      <p style="font-size: large;">Useful links</p>
      <ul>
         <li><a href="https://t.me/YANpartner/" target="_blank">Yandex Advertising Network Telegram channel</a></li>
         <li><a href="https://yandex.ru/legal/partner/" target="_blank">Rules of participation</a></li>
         <li><a href="https://yandex.com/legal/yan_service_offer/" target="_blank">Yandex Advertising Network Terms of Offer</a></li>
      </ul>
  </div>   
</div>
<div><br><br></div>


<!-- endsource: en/_includes/feedback-forms/units-buttons.md -->


[*adaptive]: When you're configuring the [Fixed](https://yandex.com/support/partner/en/web/units/sizes.md#size-settings) size, dimensions with adaptive width will be available if you only enter the height.