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content: Diplodoc Platform v5.52.0
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- https://yandex.com/support/partner/en/web/units/formats/index.md
- https://yandex.com/support/partner/ru/web/units/formats/index.md
- href: en/web/units/formats/index.md
type: text/markdown
title: Markdown version
- href: ../../../llms.txt
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title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/partner/en/llms.txt
# Ad formats
Yandex Advertising Network offers a wide range of formats and ad unit design customizations for site owners.
## What types of ad formats are there? {#format-types}
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[Combinatorial ads](https://yandex.com/support/partner/en/web/units/formats/main.md) are versatile ad formats whose layouts are automatically generated using the [Smart Design](https://yandex.com/support/partner/en/technologies/smart-design.md) technology. This technology determines which ad elements are most relevant for each user and your site. If needed, Smart Design can add an action button, text, sitelinks, or other ad elements. As a result, all ads generated by the Smart Design algorithm will look unique.
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[Display advertising](https://yandex.com/support/partner/en/web/units/formats/media.md): Graphic images (banners). These are usually ads that draw users' attention but have no specific call to action. You can choose the size of units displayed on your site. However, you can't customize the appearance of the units.
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[Video ads](https://yandex.com/support/partner/en/web/units/formats/video.md) are short promotion videos. The size of the unit adapts to the container size on the site.
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[Native banners](https://yandex.com/support/partner/en/web/units/formats/native/index.md) are combinatorial ads that you can customize. This format is only available for sites that have more than 150 million viewable impressions per month. You can customize the HTML and CSS settings to match the look and feel of combinatorial ads to your site.
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## How to manage ad formats? {#customize-formats}
When you create a unit, the **Use standard settings** option is enabled by default. That means all available formats can be displayed in the unit (depending on the [unit type](https://yandex.com/support/partner/en/web/units/types/index.md)).
If necessary, you can manage the available formats yourself:
1. Open the list of units and click **Edit** next to the desired one.
1. Under **Format settings** section, enable **Configure the formats**.
1. Update the set of ad formats in your unit: try adding new options like extra combinatorial ads or native banners, or turn off current formats like display ads or video ads. You can customize various parameters for combinatorial ads, such as the number of ads per unit, their layout, and more.
1. Click **Save**. The changes take effect automatically (without reinstalling the code on the site) within 5–10 minutes after saving.
{% note alert %}
Change the format settings only if the standard unit settings are not suitable. Incorrect settings may result in a reduced number of ads displayed and consequently may reduce your revenue from the placement. We recommend that you conduct A/B tests before applying manual settings and carefully monitor your revenue.
{% endnote %}
You can analyze the effectiveness of formats using the **Show rate** indicator (the ratio of the number of impressions to the number of served impressions shown as a percentage). It's displayed on the format card in the unit settings as well as in the [statistical reports](https://yandex.com/support/partner/en/statistics/working-with-reports.md). To get more reliable data, start tracking the indicator value two weeks after the ad is launched.
## Contact support
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You can also go to
[](https://partner.yandex.com)