---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://yandex.com/support/partner/en/web/adplatform/competitor-ads-block.md
- https://yandex.com/support/partner/ru/web/adplatform/competitor-ads-block.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/partner/en/llms.txt
# Blocking unwanted ads
You can exclude any categories, domains, or brands from ad impressions and manage these exclusions in the site settings:
1. Go to **Website Ads** → **Sites**.
1. Select the site from the list.
1. Click **Settings** → **Exclusions**.
{% note info %}
Keep in mind that excluding categories, domains, or brands from ad impressions reduce the number of ads competing in auctions, which may impact your revenue. A broader ad pool leads to higher impression prices and more effective monetization. That's why we don't recommend excluding popular ad categories or major sites.
{% endnote %}
## Exclude categories {#theme}
You can exclude unwanted categories from ad impressions on the **Categories** tab.
To add exclusions:
1. Click **Add exclusion**.
1. In the pop-up window, open the **Categories** tab and select the ad categories you want to exclude.
1. Click **Add**.
If you want to exclude a category that's missing from the list, contact [support](https://yandex.com/support/partner/en/support.md).
## Exclude domains and bundles {#bundle-id}
You can block impressions for unwanted ads by excluding a specific domain or bundle ID.
Add the domains or bundles you want to exclude from ad impressions on your site:
1. Click **Add exclusion**.
1. In the pop-up window, open the **Domains** tab and use one of the following methods:
- Use the **Enter domains or bundles separated by commas** field.
- Drag and drop a file containing a domain list into the **Drag or select a file** field.
- Click **Select file** and manually select your file in *TXT* format. All delimiters are supported. You can add up to 1000 domains or bundles at once.
1. Click **Add**.
## Exclude brands {#brands}
You can exclude specific brands, such as competitor brands, from ad impressions using the **Brands** tab in your site settings. This setting applies only to display ads served by the Yandex display ad system or external demand-side platforms (DSP).
To exclude an advertiser or brand:
1. Click **Add exclusion**.
1. In the pop-up window, open the **Brands** tab, start typing the brand name in the search box, then select the relevant suggestion from the list.
1. Click **Add**.
If you want to exclude a brand that's missing from the list, contact [support](https://yandex.com/support/partner/en/support.md).
## Manage exclusions {#edit-blocks}
You can see all exclusions from ad impressions at the bottom of the **Exclusions** window. They are grouped by tabs and appear as a list.
You can manage this list:
- Delete any exclusion.
- Delete all exclusions under a selected tab.
To delete an exclusion:
1. Go to the relevant tab.
1. Select one or more exclusions from the list.
1. Click **Delete**.
To save changes, click **Save**.
## Contact support
Write to WhatsApp
Go to WhatsApp
Write to Telegram
Go to Telegram
Write to chat
Send an email
You can also go to
[](https://partner.yandex.com)