Prebid integration guide

How to start displaying ads

You can start exploring the Yandex Advertising Network as soon as you fill out the application. You'll automatically be granted access to the Yandex Advertising Network interface.

To start displaying ads:

1. Add a site.
2. Pass site moderation.
3. Add payment information.
4. Create an ad unit.
5. (optional) Specify ad units settings.
6. Get the bidder params for the ad unit.

The following ad formats can be displayed:

• Adaptive Text & Image ads . The design of Text & Image ads is created automatically using Smart Design technology. The technology determines which ad is more likely to attract the user's attention and builds it from the available modules.
• Display advertising of different formats: both fixed and adaptive.

Ads are picked based on the site's content and each user's personal interests.

Add a site

1. In the menu on the left, go to Ads on websites → Sites and click Add site.
2. Specify the domain and the name of the site.
3. Click Save.

Pass site moderation

The site you added in the Advertising Network interface will appear in the list of content sites and will be submitted automatically for moderation. Site moderation usually takes less than a day, but in rare cases, it may take up to a few days.

To see the site moderation status, go to Ads on websites → Sites. Once your site passes moderation, you'll be able to create and place ad units.

Add payment information

Be sure to enter your payment information and upload electronic copies of documents so that we can transfer you remuneration. Go to Settings → Banking details, enter your information, and click Save.

The set of fields to be filled in depends on the partnership type and your country of residence. You can view a list of all the information and documents you need to receive remuneration in Documents and payments.

Create Prebid AdUnit

1. Go to Ads on websites → Sites click to the added website and click New ad unit.

2. Select the Prebid Banner type. And enter a unit name to be used in the Yandex Advertising Network interface.

   

3. Use Standard settings and click the button Create.

4. A window with the embed JS code will open. Please use the embed JS code for the Prebid AdUnit configuration.

(optional) Specify ad units settings

You can specify ad unit settings:

1. Set the CPM floor:

   • Maximum revenue: Determine the minimum cost of impressions automatically. With this option, you can effectively fill placements and maximize revenue for the site owner.

   • CPMV floor: Set your own minimum cost per thousand impressions based on a viewability check. The CPMV floor is set in rubles, US dollars, or euros. You can change the floor currency in your account settings.

   Alert

   Setting a CPMV floor can reduce the unit fill rate and, therefore, decrease your income.

2. Click Save.

Get the bidder params of the created ad unit

You can find Yandex adapter setting on the page, with the Bid params:

For example, screenshot of the ad unit R-A-414314-51 is below:

In this case, the Prebid bidder params object will have the following configuration for the ad unit:

bids: [{
  bidder: 'yandex',
  params: {
    placementId: 'R-A-414314-51',
    cur: 'USD', // bid currency EUR, TRY, CHF
  },
}]

Feel free to contact prebid@yandex-team.com if you have any questions or need support for GAM line items.