---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://yandex.com/support/partner/en/messengers/index.md
  - https://yandex.com/support/partner/ru/messengers/index.md
  - https://yandex.com/support/partner/tr/messengers/index.md
  - https://yandex.com/support/partner/uz/messengers/index.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/partner/en/llms.txt

# Ads in messaging apps 

[//]: # (Эта страница переводится также на узбекский – uz и турецкий — tr.)


With the Yandex Advertising Network, you can publish ad posts in Telegram and MAX channels and get paid for ad views.

## Advantages of channel monetization with the [YAN](https://partner.yandex.com/tgads) {#advantages}

- **Saving time**: The YAN automatically attracts advertisers and can post ads using the bot.

- **Stable payments**: You receive payments each month after reaching the minimum [threshold](https://yandex.com/support/partner/en/payments/index.md#profit).

- **Ad quality**: Text, image, and video ads undergo strict [moderation](https://yandex.com/support/partner/en/messengers/moderation.md).

- **Automatic ad labeling**: All ads are labeled and ad data is automatically sent to the state register (ERIR).

- **Full automation**: Channel owners manage the impression time and frequency and set the ad price, while the Yandex Advertising Network algorithms handle ad selection.

- **Advanced analytics**: You get detailed [data](https://yandex.com/support/partner/en/messengers/analytics.md) on your channel, audience, and ad performance.

- **Helper bot**: A handy tool for managing monetization and statistics in [one place](https://yandex.com/support/partner/en/messengers/bot-helper.md).

## How it works {#how-it-works}

You add a channel to the Yandex Advertising Network and grant administrator rights to the Yandex Advertising Network bot. 
If the channel passes moderation, the bot posts advertising messages on the channel according to the specified settings.

You get paid only for those ad views that took place within the first 48 hours of ad publication. The bot automatically deletes ad posts 46−48 hours after the publication. If, for some reason, the ad isn't automatically deleted after 48 hours, delete it manually.

Ads are matched from the Yandex Direct ad pool for messaging apps based on the channel's topic and CPM limits. An ad may contain:

- An image or video.
- A clickable title and a call to action with a link to the promoted site.
- Text.
- An “Ad” label.
- [Landing domain](*for-rf).
- A link to advertiser information.

![](../_images/tg-ad-example.png =500x)

## Who can use monetization {#who-can-join}

For Telegram and MAX, we support channels only, so you won't be able to connect group chats to the Yandex Advertising Network.

Telegram channel monetization is available only to partners registered as residents of Russia, Belarus, Kazakhstan, Uzbekistan, or Türkiye.

Only Russian residents can enable monetization for MAX channels. 

To learn the conditions for monetizing with the Yandex Advertising Network, see [Channel requirements](https://yandex.com/support/partner/en/messengers/add-channel.md#requirements). 

If you are a resident of another country and want to monetize your channel, submit [this form](https://forms.yandex.com/surveys/13484535.e094ee3c9b50ebe77e1958f391d230a5552af35d/?lang=en).

{% note warning %}

Channel owners who create content primarily for audiences in Russia must [register](https://www.gosuslugi.ru/651371/1/form) each channel with 10,000 or more subscribers in the Roskomnadzor register. 

Starting January 1, 2025, the Federal Law “On Advertising” prohibits ads in channels with at least 10,000 subscribers if these channels aren't registered with Roskomnadzor.

For more information, see [Frequently asked questions on the official site of the Russian Ministry of Digital Development, Communications, and Mass Media](https://digital.gov.ru/uploaded/files/registratsiya-kanalov-s-10000-podpischikov-voprosyi-i-otvetyi.pdf) (available in Russian).

{% endnote %}

## mechanism Brand Safety {#brand-safety}

The Yandex Advertising Network uses a Brand Safety mechanism, which ensures that ads in Telegram channels don't get posted next to unsafe content.

Unsafe content includes:

* [Tragic content](*tragic-content). 

* Violent and [shocking content](*shock-content).

* Terrorism.

* Gambling.

* Obscene and adult content.

#### About Brand Safety

Brand Safety ensures that channels go through a two-stage review before ads are posted:

1. Before posting.

   Yandex algorithms analyze dozens of posts in the channel targeted for ads, checking both recent and older content. If the system detects unsafe content, the ad isn't posted.


1. After posting.

   After the ad is posted, the algorithms continue to monitor the channel, analyzing all new posts. If unsafe content appears in the channel after the ad has been posted, the ad post is deleted.

Make sure that your content complies with the safety requirements to allow ads to run on your channel without being taken down.

{% note info %}

Not all advertisers use the Brand Safety mechanism: its activation is optional.

{% endnote %}

<!-- source: en/_includes/feedback-forms/common-buttons.md -->
## Contact support




<details>
    <summary class="button">Write to WhatsApp</summary>
    <img src="https://yastatic.net/s3/doc-binary/src/support/partner/qr-codes/gr-code-en-new.svg" style="width: 100%; display: block;"/>
    <a href="https://wa.me/74952583554?utm_source=yan&utm_medium=help&utm_campaign=en" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to WhatsApp</a>
</details>

 <details>
    <summary class="button">Write to Telegram</summary>
    <img src="https://yastatic.net/s3/doc-binary/src/support/partner/en/qr-codes/qr-code-en-telegram.svg" style="width: 100%; position: relative; left: -18px; display: block;"/>
    <a href="http://t.me/YanSupport_Bot" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to Telegram</a>
</details> 

<a href="https://yandex.ru/chat?context=%7B%22entrypoint%22%3A%22%7B%5C%22entrypoint%5C%22%3A%5C%22help%5C%22%2C%5C%22a_pagename%5C%22%3A%5C%22partner-en%5C%22%7D%22%7D#/user/00155607-f40f-9af8-7910-84a29fd95914"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Write to chat</span> <!--текст на кнопке--> 
</a>


<a href="https://forms.yandex.com/surveys/10014803/?lang=en"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Send an email</span> <!--текст на кнопке--> 
</a>



<!-- source: en/_includes/feedback-forms/button-style.md -->

<!-- endsource: en/_includes/feedback-forms/button-style.md -->

<div width="100%" align="center"> 
<br><br>
You can also go to
<br><br>

[![](https://yastatic.net/s3/doc-binary/src/support/mobile-ads/en/logo/rsya.svg)](https://partner.yandex.com)

</div>

<div><br><br></div>
<div class="container" style="padding: 0;">
  <div class="column">
      <p style="font-size: large;">Useful links</p>
      <ul>
         <li><a href="https://yandex.ru/legal/partner/" target="_blank">Rules of participation</a></li>
         <li><a href="https://yandex.ru/legal/yan_service_offer/?lang=en" target="_blank">Yandex Advertising Network Terms of Offer</a></li>
      </ul>
  </div>   
</div>
<div><br><br></div>


<!-- endsource: en/_includes/feedback-forms/common-buttons.md -->

[*for-rf]: Only for partners who are residents of the Russian Federation.

[*shock-content]: Images and videos that may shock users, such as medical details of diseases and surgeries, cruel fighting, animal duels, car accidents with victims, and so on.

[*tragic-content]: Posts on tragic topics.