---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com/support/partner/en/messengers/analytics.md
  - https://yandex.com/support/partner/ru/messengers/analytics.md
  - https://yandex.com/support/partner/tr/messengers/analytics.md
  - https://yandex.com/support/partner/uz/messengers/analytics.md
  - href: en/messengers/analytics.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/partner/en/llms.txt

# Analytics

[//]: # (Эта страница переводится также на узбекский – uz и турецкий — tr.)

There are two ways to analyze channels in the Yandex Advertising Network:

  - Standard reports in the **Statistics** tab. These reports show you the essential metrics for ads placed via the Yandex Advertising Network.
  
  - Advanced analytics on the **About channel** page. Provides data on your audience, engagement, and ad performance.



{% note tip %}

You can access analytics directly using the guide below, or use our Telegram bot. Go to [https://t.me/yandex_ads_helper_bot](https://t.me/yandex_ads_helper_bot) and select commands to analyze your audience and view channel statistics.

{% endnote %}

{% list tabs %}

- Standard reports

  A detailed report with ad statistics is available in the [Statistics](https://partner.yandex.com/v2/statistics/constructor/) tab of the Yandex Advertising Network interface. 
  
  To build an ad report:

  1. Select the report dates.

  1. Filter statistics by channel in one of the following ways:
     - In the **+ Filters** field, add **Site / App** and enter the channel ID.
     - In the **+ Filters** field, add **App name / Site name** and enter the channel name.

     {% note tip %}

     To view summary statistics for multiple channels, find the **+ Filters** field and select **Resource type** → **Telegram** (**MAX**).

     {% endnote %}

  1. Add dimensions — for example, by day or by channel name/ID.

  1. Select the required metrics. You can track all key performance metrics for ads:
     - Queries
     - Served impressions
     - [Viewable impressions / Impressions](*Viewable-impressions)
     - Match rate
     - Fill rate
     - [Show rate (viewable) / Show rate](*Show-rate)
     - Revenue
     - [CPMV / eCPM](*CPMV-eCPM)
     - Viewable impressions (Yandex Direct)
    
      {% note info %}

      The number of requests and served impressions depends on whether dimensions are used:

      - No dimensions: the report shows all banner requests, including repeated ones (for example, if the selected banner didn't meet display criteria).

      - With dimensions: the report data is grouped, as only one request and one served impression are counted for each post.

      For a more accurate analysis, use the **Post ID** or **Post title** dimensions.

      {% endnote %}

  1. Click **Create report**.

- Advanced analytics

  To access advanced analytics, go to [Ads in messengers](https://partner.yandex.ru/v2/telegram/) and click **About channel** under the channel name.

  The **About channel** page contains advanced analytics on the audience, content, and ad metrics obtained from Telegram's public sources, as well as Yandex and Yandex Advertising Network big data. This information helps you:

    - Study the Telegram channel's audience profile, taking into account the gender, age, and location of your subscribers. 

    - Improve the content quality by analyzing the audience and key content metrics, such as reach of your original posts and engagement rate by reach ([ERR](*err)).

    - Evaluate ad performance and use data to collaborate with advertisers in direct sales.

  You can export data as an image by clicking **Share** and then use it for presentations for potential advertisers or as the channel's business card. To do this:

    1. Select the metrics that you want to export.
    1. Make sure they appear correctly in the preview.
    1. Click **Download** to download a PNG image to your device.

  #### Analysis sections

  - **Summary**: General information about your channel by key metrics: channel age, subscriber count, average reach of original and ad posts, engagement rate by reach (ERR), as well as [CTR](*ctr), [fill rate](*fill-rate), and revenue. 
  
  - **Audience**: Subscriber growth trends and audience breakdown by gender, age, and location.
 
  - **Content**: Engagement rate by reach (ERR) and average reach of the non-ad content.

  - **Advertising**: Evolution of your ad metrics over time, including [CTR](*ctr), [fill rate](*fill-rate), and revenue from ads placed via the Yandex Advertising Network.
  
  The summary page displays data for the past month. In other sections, you can view analytical data for a week, month, or year, or choose any date range you want with the calendar.


{% endlist %}

<!-- source: en/_includes/feedback-forms/common-buttons.md -->
## Contact support




<details>
    <summary class="button">Write to WhatsApp</summary>
    <img src="https://yastatic.net/s3/doc-binary/src/support/partner/qr-codes/gr-code-en-new.svg" style="width: 100%; display: block;"/>
    <a href="https://wa.me/74952583554?utm_source=yan&utm_medium=help&utm_campaign=en" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to WhatsApp</a>
</details>

 <details>
    <summary class="button">Write to Telegram</summary>
    <img src="https://yastatic.net/s3/doc-binary/src/support/partner/en/qr-codes/qr-code-en-telegram.svg" style="width: 100%; position: relative; left: -18px; display: block;"/>
    <a href="http://t.me/YanSupport_Bot" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to Telegram</a>
</details> 

<a href="https://yandex.ru/chat?context=%7B%22entrypoint%22%3A%22%7B%5C%22entrypoint%5C%22%3A%5C%22help%5C%22%2C%5C%22a_pagename%5C%22%3A%5C%22partner-en%5C%22%7D%22%7D#/user/00155607-f40f-9af8-7910-84a29fd95914"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Write to chat</span> <!--текст на кнопке--> 
</a>


<a href="https://forms.yandex.com/surveys/10014803/?lang=en"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Send an email</span> <!--текст на кнопке--> 
</a>



<!-- source: en/_includes/feedback-forms/button-style.md -->

<!-- endsource: en/_includes/feedback-forms/button-style.md -->

<div width="100%" align="center"> 
<br><br>
You can also go to
<br><br>

[![](https://yastatic.net/s3/doc-binary/src/support/mobile-ads/en/logo/rsya.svg)](https://partner.yandex.com)

</div>

<div><br><br></div>
<div class="container" style="padding: 0;">
  <div class="column">
      <p style="font-size: large;">Useful links</p>
      <ul>
         <li><a href="https://yandex.ru/legal/partner/" target="_blank">Rules of participation</a></li>
         <li><a href="https://yandex.ru/legal/yan_service_offer/?lang=en" target="_blank">Yandex Advertising Network Terms of Offer</a></li>
      </ul>
  </div>   
</div>
<div><br><br></div>


<!-- endsource: en/_includes/feedback-forms/common-buttons.md -->

[*CPMV-eCPM]: For ads in messaging apps, there's no distinction between impressions and viewable impressions.

[*ctr]: Click-through rate of an ad post, which is the percentage of subscribers who click ads.

[*err]: Engagement rate by reach (ERR), which is the percentage of subscribers who read posts, including within the first 24 hours.

[*fill-rate]: Fill rate of ad slots with ads from the Yandex Advertising Network.

[*Show-rate]: For ads in messaging apps, there's no distinction between impressions and viewable impressions.

[*Viewable-impressions]: For ads in messaging apps, there's no distinction between impressions and viewable impressions.