Registration in the Yandex Advertising Network and adding resources

If you don't have a username and password, or if you prefer not to use your existing account for the Yandex Advertising Network, you'll need to create a Yandex ID.

1. Register as a self-employed individual paying professional income tax (NPD) in the Moi Nalog app or on the NPD taxpayer portal. For details, see Working with the self-employed.

   Warning

   Registering as self-employed with the Federal Tax Service (FTS) and signing a contract with the YAN are two separate steps. Registering with the YAN doesn't automatically register you as self-employed with the Federal Tax Service.

2. Go to Yandex Advertising Network and click Get started. This opens the partner form.

3. In the form, specify your country of residence.

4. In the Type of partnership field, select Self-employed (only available in Russia).

   Note

   To change your partnership type after registration, sign a new contract following the instructions.

5. Fill in the fields with personal data and contact information.

6. Select what you want to monetize: site, app, or both.

   Note

   If you want to monetize a video resource, choose any of the options and register. After registering, submit a request via support to add your video resource.

7. Review the Yandex Advertising Network Terms of Offer and consent to the processing and storage of your personal data.

8. Click Register.

9. In the YAN interface, go to Settings → Payout. You can provide your partner details in one of two ways:

   • Via Gosuslugi. Passport details, TIN (INN), and SNILS number auto-populate. Check the populated details and fill out the rest of the form. If certain details are missing from Gosuslugi, such as your TIN (INN), enter them manually or update your Gosuslugi profile and populate the form again.

   • Manually. Enter your passport details, TIN (INN), and SNILS number manually, then upload scans or photos of the supporting documents.

     Required documents for manual entry

     Enter your passport details, TIN (INN), and SNILS number, then upload:

     • Scan or photo of the passport spread with your photo, personal details, and date of issue.

       Warning

       You must be over 18 years old to become a Yandex Advertising Network partner.

     • Scan or photo of the passport page with your permanent registered address.

     • Photo of yourself holding your open passport featuring your photo (required for security and fraud prevention).

     • Scans and photos of your TIN (INN) certificate (or a screenshot from the Federal Tax Service site showing your passport details, TIN (INN), and web address bar) and SNILS card (or ADI-REG form).

     Warning

     Photos and scans must be clear and in color. All text must be completely readable and free of glare, blur, and overexposure. Make sure document edges aren't cropped and no details are covered. Each file must be no larger than 5 MB.

     We can’t accept screenshots from the Gosuslugi site.

10. Once your details pass verification, sign your contract with the YAN and approve the connection request from Yandex in the “Moi Nalog” app or on the NPD taxpayer portal.

Once submitted, you can't change your details until the review is complete. Verification typically takes up to five days, though some cases may take longer.

If your documents don't pass verification, we'll notify you by email. Check your inbox regularly and make sure your contact details include a valid email address that you can access.

For step-by-step instructions on connecting your app, see the “Ads in mobile apps” help page.

Use this form to send a request to include your video resource. Make sure to include a link to your video resource in the request.