Increasing ad performance
The Yandex Advertising Network gives you tools to analyze statistics that help increase the effectiveness of your ad units and revenue from your site.
You can check how changing particular settings affects your site profitability and choose the option that works best for you:
Format
- Users react to ads in different ways. For some of them, banners are more engaging, while for others, video ads are more appealing. To maximize user engagement, we recommend using a mix of ad formats, including display ads, video ads, and combinatorial ads powered by the Smart Design technology. This way, the system will more likely select a design that's interesting to the particular user when loading a page, and this will bring you the highest possible revenue.
Position
- Try changing the position of a unit for some time to see how it affects your CPMV. Use the position with the highest CPMV. To identify the best position of a unit on the page, use Click map. We recommend evaluating the effectiveness of changes after a two-week test.
Number of units
- Identify the number of units on the page that doesn't interfere with visitors' view of content, fits seamlessly into your site, and at the same time brings the income you want.
You can conduct experiments on ads placed on your site using Varioqub. This tool allows you to create an experiment with multiple options, changing the elements and layout of the site and comparing different ad units and their settings. As a result of your experiment, you get statistics for indicators that help determine the most effective option in terms of monetization and user metrics. For more information, see Varioqub experiments in the Help section.
Yandex constantly aims at improving its own ad selection technology to make ad products even more effective.
To learn more about ways to increase ad performance, read these sections:
- Resource quality and partner revenue
- Ad fill rate
- Conducting experiments with units and analyzing results
- Reports for evaluating the effectiveness of monetization
- Analyzing possible causes of statistical fluctuation
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