Quick start without a site

If you don't have a site, you can still launch your ads via the Campaign Wizard — just write a couple of sentences about your business, and Yandex AI will handle the rest. It will create a landing page with your offer and contact details and help with settings, text, and images.

Create a campaign

1. In the Campaigns section, tap in the bottom-right corner.

2. Select Quick start.

3. Under I don't have a site, tap Proceed without a site.

Create and configure a landing page

1. Choose the information source for the landing page: based on a business description or your website.

   Based on description

   Based on site

   1. Select your status: organization or professional.
   2. In the Business name field, enter the company name or the type of business — for example, "Custom embroidery on denim jackets".
   3. In the Business description field, specify what makes your product or service stand out. Highlight your key advantages: discounts, promotions, delivery options, warranty, and other benefits.
   4. Tap Continue.

   1. Select your status: organization or professional.
   2. Specify the landing page URL.
   3. Tap Continue.

2. Link your organization under Organization from Yandex Business so that your landing page can have a request form, reviews, and a section showing your address and location on the map. Alternatively, you may proceed without adding an organization.

3. Set up your contact buttons (phone number, WhatsApp, Telegram, MAX, or your website).

   Warning

   The landing page won't save if you don't add the contact details.

4. Tap Create landing page.

   The landing page content will start generating — it usually takes less than a minute. Once the generation is complete, the landing page content editor opens.

5. Customize the content there. Learn more about customizing your landing page in Yandex Direct Help.

6. Tap Publish and promote.

Set up a campaign

1. Find your company on Yandex Maps and specify it in the ad to reach customers who use Yandex Maps. This way, Yandex Direct will know what organization it needs to promote and gather useful information from its profile.

2. Select the display regions: the entire country, a region, or a city.

   For example, for a small coffee shop, you can specify the city where you want potential visitors to discover your business. And for an online clothing store, you should specify all regions where you offer delivery.

   In Yandex Direct, you can target small towns or regions with populations starting at 1000 people. To set up targeting for such an area, enter its name or select it from the region tree. This helps you fine‑tune your campaign and reach the right audience.

3. Explain what you do. Start typing and choose 2–3 activities.

4. The Yandex Direct algorithm has already picked several images for your ads from the site, a stock library, or AI-generated options. Feel free to replace them as needed. You can add up to 50 options.

5. Select one of the budget options suggested by the system or specify a custom value. The amounts are indicated without VAT.

   Budgets are calculated based on the spending statistics of your competitors. The bigger your budget, the more likely you are to win auctions and receive more traffic.

   The budget amount covers about 7 days. Yandex Direct will spend money within the specified amount. The campaign will run as long as there's money in your account.

Tap Launch campaign, then top up your balance.

When you create a campaign, as an advertising data operator, Yandex submits all your placement data to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.