Statistics for a Yandex Market partner store

If you are a Yandex Market partner, are listed under any of the sales models, and have a store page, an automatic tag is created in Yandex Metrica. It helps track how Yandex Market visitors interact with your store page, as well as how often they view, select, and purchase your products.

You can use most reports in Yandex Metrica, except for Session Replay, Form analysis, click maps, link maps, and scroll maps. Reports can help you learn the store page statistics and solve some business problems. For example:

Challenge

Solution

Find out how many users visit your store page

Check the Traffic report.

Determine the most popular product categories, brands, and product positions

Tools to help you:

Find out which products get added to the cart

Check the Items in basket report.

Determine which products are purchased more frequently

Check Products ordered.

When Yandex Market sends information about a product purchase, Yandex Metrica creates a special goal. This allows you to get information about revenue from Yandex Direct ad campaigns. This goal is displayed as “eCommerce: Purchase (tag No. )” in Yandex Direct key goals.

For more information on how to work with reports, see Setting up and viewing a report.

How to view statistics

  1. Go to Yandex Metrica using the login you use with Yandex Market.
  2. Go to My tags and select the tag named <Business Name> on Yandex Market.
  3. Open a report. For example, ReportsTraffic. This report will show you how many visitors view your store page. Learn more

Access to statistics in Yandex Metrica

If you are a store owner or have access to the Yandex Market account, you can view statistics in Yandex Metrica. Tag editing access is not available.

To grant another user access to a tag, assign them the role of Account administrator. They will get access within a day.

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