WebVisor technology lets Yandex.Metrica users analyze the behavior of site users in more detail than ever before. Site owners can replay user actions exactly as they occurred, to see what happens on each page and how users navigate, right down to every mouse movement, keystroke and click.

Detailed analyses of user behavior help site owners to iron out navigation and usability problems and increase the site conversion rate.

For all this data to be available, you must enable and set up WebVisor.

Analyze your site

Even at a glance, the WebVisor data can tell you a lot about how users navigate your site, what difficulties they encounter, and why they perform or don’t perform certain actions. If your site handles a lot of traffic, it doesn’t make sense to examine each and every session individually. It would be more useful (not to mention practical) to sort users into different groups, take samples from each group and analyze behavior that way. Yandex.Metrica offers all the tools you need to do this:

  • Highly detailed information about each session including the traffic source, ad campaign, search query, time since last session and much more.
  • A comprehensive filter system that lets you group sessions by any parameter or combination of parameters.
  • You can specify goals to sift out conversions from standard sessions.

What to look for

You should pay particular attention to user behavior on the main pages of your site. These are the pages where users perform key actions or make important decisions. These pages include:

  • Landing pages.

    These are the first pages that users see once they’ve clicked on your ad. They are particularly important.

  • Registration page.

    Make sure that your registration page is intuitive.

  • Search form (product search).
  • Product catalog.
  • Product info.
  • Basket.
  • Order confirmation page.
  • Payment page.

You should also examine processes on your site, such as the registration or order confirmation process. WebVisor can help you find out during which stage of the registration process you tend to lose users or whether your order confirmation process is straightforward enough.


Use the click and link maps to get a complete overview of user behavior on your site.