This report shows how much one topic or another is interesting to your site's users, and also lets you analyze users' behavior on the site depending on their interests. User interests are calculated by analyzing user behavior on the internet with Crypta technology.
The report shows data on 14 popular subjects: cars, movies, realty, tourism, and others (the same subjects are used for targeting media ads).
The affinity index is calculated for each subject. This indicates how strongly the subject interests site users compared to the internet audience as a whole:
By analyzing the affinity index, you can reveal your audience's tangent interests: for example, finding out that your target users are interested in both cars and finances.
By comparing the affinity index to other indicators in the report (sessions, bounces, and conversion rate), you can determine the preferences of users who have the highest conversion rate.