“Long-term interests” report
This report shows how much your site's users are interested in certain topics, and also lets you analyze how users interact with the site depending on their interests. User interests are discovered by analyzing the internet behavior of users with Crypta technology. Because of the way this technology is used, the number of sessions shown in this report may be less than in other reports in the service.
The report shows data for 14 popular topics (e.g., cars, movies, real estate, tourism). These same topics are used for targeting media ads.
The affinity index is calculated for each topic. This indicates how strongly the subject interests site users compared to the internet audience as a whole:
- A value close to 100% means that the users' interest in the subject does not differ from the average on the internet.
- If, on the contrary, the affinity index significantly exceeds 100%, the topic may be attractive to your audience. For example, an index of 200% for cars means that your site's users are interested in the topic of cars twice as much as average internet users.
By analyzing the affinity index, you can reveal your audience's tangent interests. For example, you may find out that your target visitors are interested in both cars and finance.
By comparing the affinity index to other indicators in the report (sessions, bounces, and conversion rate), you can determine the preferences of users who have the highest conversion rate.